I love how they still refer to themselves throughout the press release as "eBay" whilst launching a new logo that completely dispenses with the capital B.
It communicates effectively that this is a company who's upper case doesn't know what its lower case is doing. ________________________________ From: Captain Bijou <captainbi...@comcast.net> To: MoPo-L@LISTSERV.AMERICAN.EDU Sent: Friday, 14 September 2012, 10:38 Subject: Re: [MOPO] Changes for eBay's branding Yawn..... Earl Blair CAPTAIN BIJOU www.captainbijou.com ----- Original Message ----- >From: JOHN REID Vintage Movie Memorabilia >To: MoPo-L@LISTSERV.AMERICAN.EDU >Sent: Thursday, September 13, 2012 7:23 PM >Subject: [MOPO] Changes for eBay's branding > > >eBay has just launched its new logo ... >Today we’re creating the future again. We’ve been building the new eBay. And >today, we’re proud to introduce a new look for the eBay brand. >http://pages.ebay.com/announcements/new/index.html > >I guess someone got paid a fortune to come up with this new "refreshed" logo >.... >Our refreshed logo is rooted in our proud history and reflects a dynamic >future. It’s eBay today: a global online marketplace that offers a cleaner, >more contemporary and consistent experience, with innovation that makes >buying and selling easier and more enjoyable. We retained core elements of >our logo, including our iconic color palette. Our vibrant eBay colors and >touching letters represent our connected and diverse eBay community – more >than 100 million active users and 25 million sellers globally and growing. > > > >JOHN REID VINTAGE MOVIE MEMORABILIA >Website: www.moviemem.com >Facebook: http://www.facebook.com/moviemem >PO Box 92 >Elanora >Qld 4221 >Australia >Visit the MoPo Mailing List Web Site at www.filmfan.com >___________________________________________________________________ >How to UNSUBSCRIBE from the MoPo Mailing List >Send a message addressed to: lists...@listserv.american.edu >In the BODY of your message type: SIGNOFF MOPO-L >The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: lists...@listserv.american.edu In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
