Sometimes you read the foolishness posted by some people and all it does
is make you shake your head.
The recent critique was that HA takes such a high percentage of the
sales price for posters sold at $30 or less.
Seriously, what fool would send Heritage 100 $30 posters, if Heritage
would even consider taking them anyway, unless it was part of a huge
consignment with posters valued at $500 or $1000 or even more?
I send Heritage a ton of stuff and sure, some posters do sell for only
$30 ($1 hammer), but it's a very small amount. Very small. The question
is not actually "why do I get so little when Heritage sells these
posters?". The question should beĀ "who cares if they sold some of my
posters at that low price, considering how much more than any other
auction in the USA they got for my other posters?"
I've been selling posters at HA for almost 15 years and the reality is
that while some items sell low, others sell crazy.
Heritage sold a Star Wars style A for me at over $10,000.00. Has any
other US auction achieved anything near that price? Certainly EMP never has.
Heritage sold 4 others I sent them for $3840 to $5760. The highest price
EMP ever got was $3750
Heritage sold a 1989 Batman for me at $550. EMP's highest price ever for
the same style was $49
Heritage sold a number of Pulp Fiction one sheets for me from $840 to
$1680 and the most EMP has ever gotten is $675 and I get more from HA
for the lowest priced one than I would have at EMP's $675.
Heritage sold a 1949R Internatioanl style Casablanca for me at
$12,000.00 and just 3 weeks later, EMP mis-indentified one in their
auctions and sold it for the pittance of $106.00. That absorbs an awful
lot of $300 disappointments (I had this poster for sale at $2000)
I could go on and on, seeing as HA passed selling $200k for me a while
back & that's a ton of stuff, but the point is, that the number of
posters Heritage has sold for me at low prices is so eclipsed by the
number of items that have sold even in excess of what I was asking for
them on my own site, or at conventions, or at any price point achieved
by any other US seller that it would be ridiculous for me to care.
Moreover, if Heritage hammers 100 posters for me at $1, I get way more
than if I sold 100 posters at EMP for $1
if Heritage hammers 100 posters for me at $5, I get way more than if I
sold 100 posters at EMP for $5
The same math works for posters HA sells for me for thousands compared
to EMP
the there is the other part anyway, seeing as EMP isn't interested in
$30 posters anymore, it becomes a fallacious argument.
In total, up & down throughout any consignment I make to Heritage, I get
more than consigning to Heritage than if I were to consider sending
anything to EMP, which I wouldn't do anyway
Rich
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