Intel Inside
It's a classic in the marketing world. What they
did was pay everyone else half the cost of their
adverts if they would simply stick the Intel Inside
logo on them. That's *all* the company had to do
to get half its advertising costs covered.
There are kids out there in really poor countries
that can't afford a computer. But they know
that one day, they want one of these Intel Inside
devices, because that's how to get ahead.
I'm pretty sure that we can assume that a standard
logo for a CA on the browser will create the pull.
Any CAs out there want to chime in here? Anybody
know more about the fantastic success of the Intel
marketing campaign?
iang
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