TRANSLATING AND THE COMPUTER 32 Conference
18-19 November 2010, De Vere West One (Oxford Circus) London

This will be the thirty-second conference in the series and is supported by BCS 
NLTSG, EAMT, ITI and TILP.  Members of EAMT are offered the lower conference 
registration fees. The Aslib event draws together a diverse group of delegates, 
who will gain new insights and brainstorm ideas on the use of information 
technology for translation.

The keynote speakers this year are Olivier Pasteur, WTO, (Day One) and Phil 
Verghis, The Verghis Group (Day Two).

Day One Keynote:
Challenges at World Trade Organization: Evaluation and implementation of a 
Statistical
Machine Translation System, Olivier Pasteur, World Trade Organization, 
Switzerland
Mr Pasteur will address the ongoing challenges of integrating statistical 
machine translation into the translation workflow of an organization such as 
his, in which significant requirements for technical correctness must be 
balanced against those for political sensitivity, while fending with such 
matters as talented but yet not computer-oriented professional translators, 
budget constraints and complex workflows, tight deadlines, high quality 
requirements as well as those dealing with translators' reluctance to accept 
the fundamental changes in their work that the integration of machine 
translation entails.

Day Two Keynote:
Implications of Culture on Support (and Translation), Phil Verghis, Verghis 
Group
You have your hands full as you bid for work across the world. Ever wonder what 
 your customers are going through as they try to add globalization, virtual 
teams, multi-cultural relationships to the work they are already chartered to 
do? The good news is that once you understand the pressures support is under, 
and have a framework to better understand the differences between cultures, you 
can begin looking at your service from a people, process and technology 
perspective. You might be able to make modifications that aren't particularly 
expensive or difficult to implement and yet add better margins. This 
presentation will draw on research by cultural experts and cultural 
anthropologists to help you differentiate between a 'rules based' culture and a 
'relationship based' culture, and the profound implications for people, 
process, technology  and communication across languages in a service 
environment.

Full details, including the latest programme, registration fees and how to 
exhibit, can be found at:
www.aslib.com<http://www.aslib.com/>

I hope you can attend and I look forward to hearing from you.

Nicole Adamides
[email protected]

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