Greetings MySQL Enthusiasts:

If any of you are interested in MySQL running on Mac OS X and you're 
planning to attend next week's Macworld Expo in San Francisco, please 
be sure to drop by the Blue World booth (#3426) to say hello. We'll 
be showcasing Lasso Professional 5 with its embedded MySQL database. 
For those of you who may be interested, please find our announcement 
with details below.

Cheers!

CC

----------------------------
FOR IMMEDIATE RELEASE
January 3, 2002

BLUE WORLD ANNOUNCES MACWORLD EXPO PRESENCE

Lasso-based products and services to be highlighted throughout show. 
Special discounts on Lasso products available at the Blue World booth.

Bellevue, WA--January 3, 2002--Blue World Communications, 
Inc.--pioneers of the Web Data Engine--today announced its presence 
at next week's Macworld Expo trade show in San Francisco, California. 
Blue World and partners will showcase Blue World Lasso products, the 
leading products for building and serving data-driven Web sites on 
Macintosh and beyond.

"With the robustness of UNIX at its core combined with the legendary 
ease-of-use of Macintosh, Mac OS X is an ideal platform for Web 
professionals to build and serve powerful data-driven Web sites," 
said Bill Doerrfeld, CEO of Blue World. "We're quite bullish with 
respect to growth in the Macintosh Web market fueled by Mac OS X and 
we're proud to be a leading vendor in this space."

The Blue World booth (#3426) at Macworld Expo will be located in the 
MacTech Central pavilion in the North Hall of the Moscone Convention 
Center during show hours from Tuesday January 8 thru Friday January 
11. Blue World representatives will showcase Lasso Professional 
5--the next-generation Web application server for serving data-driven 
Web sites on Mac OS X, Mac OS X Server and other leading operating 
systems. Blue World will showcase Lasso Professional 5 working with 
the Apache Web server embedded in Mac OS X and with 4D WebSTAR V, the 
leading Web server for Macintosh. Blue World will also showcase 
connectivity to Lasso MySQL--the high performance SQL database 
embedded in Lasso Professional 5 based on MySQL, the most popular 
database on the Internet. And, Blue World will demonstrate how easy 
it is to Web-enable FileMaker Pro databases using Lasso products.

Blue World will also demonstrate Lasso Studio, the innovative and 
easy to use tool for building data-driven solutions right within 
Adobe GoLive and Macromedia Dreamweaver. Macworld magazine cites 
Lasso Studio as "the easiest way to create a database-driven Web 
site" and using Lasso Studio, thousands of Web designers have 
discovered how they can build data-driven Web sites themselves, 
without needing to employ high-end programming resources. In 
celebration of the success of Lasso Studio, Blue World will 
distribute free Lasso Studio t-shirts to visitors at its booth while 
supplies last.

Meet the CEO

Blue World CEO Bill Doerrfeld will demonstrate Lasso Studio for Adobe 
GoLive in the main theatre of the Adobe booth (#1829) during 
presentations of Adobe GoLive. Mr. Doerrfeld will also greet visitors 
at the Blue World booth and be available during the show for private 
meetings to discuss Blue World's mission to provide Web developers 
with the best tools to build and serve data-driven Web sites.

Lasso the Show

Various leading Macintosh vendors who have aligned themselves with 
Blue World Lasso technology will showcase their products at Macworld 
Expo, including FileMaker, Inc. (booth #717), 4D, Inc. (#1442) and 
FrontBase, Inc. (#2333). Visitors to the Co-Media Marketing, Inc. 
booth (#2248) can learn how to participate in the forthcoming Lasso 
Resource Guide from Co-Media Marketing and purchase Lasso training 
CD-ROMs. Visitors to the MacAcademy booth (#1648) can learn about 
Lasso training seminars and purchase Lasso training CD-ROMs.

Lasso products will also be featured by Cris Ippolite of iSolutions, 
Inc. in his 'FileMaker and Web Technologies' session during the Power 
Tools Conference: FileMaker Pro on Tuesday January 8, 2002  9:00 AM - 
10:15 AM at Moscone Center.

Lastly, Lasso products will be showcased in an event bringing 
Macintosh Web professionals together with leading Macintosh Web tool 
vendors. The event--entitled Connect: Pro2Pro--is sponsored by Apple 
and will take place Wednesday January 9, 2002 at the Yerba Buena 
Center for the Arts in San Francisco. Registration for this special 
event is required. For more information and to register, please visit 
the following Lasso-powered Web site: 
http://seminars.apple.com/business/pro2pro/

Show Specials

Visitors to the Blue World booth (#3426) can purchase Lasso products 
at a discount exclusively during Macworld Expo show hours. Lasso 
Studio and Lasso Web Data Engine will be offered to Macworld Expo 
show attendees at 10% off the regular price and Lasso Professional 5 
will be offered at a discount of $200. Visit the Blue World booth for 
details.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform 
software tools allowing Web developers and designers to quickly build 
and serve powerful data-driven Web sites. Blue World provides Lasso 
Professional, Lasso Web Data Engine, Lasso Studio and Blue World 
ListSearch service in fulfillment of its mission to bring business to 
the Internet(tm).

###

(c) Blue World Communications, Inc. Lasso, Lasso Studio, Lasso 
Professional, Web Data Engine, bring business to the Internet, and 
Blue World Communications are trademarks of Blue World 
Communications, Inc. MySQL is a trademark of MySQL AB. Other 
trademarks are property of their respective holders.
-- 

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Cathy Cunningham                       [EMAIL PROTECTED]
Lasso Evangelist
Blue World Communications, Inc.   http://www.blueworld.com/
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Lasso Studio is "the easiest way to create a database-driven Web site"
        - Macworld Magazine

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