inserting images to mysql - is it possible?

[Digital Directory USA]

I am new to php and mysql, I have searched looked over and cannot find a way to do 
this... can it be done? 
I have set up the following in mysql. How do I upload the product images to the pPhoto 
column. Any suggestions? 
ds_produc
      Field  Type Attributes Null Default Extra   
          pID   int(11)    No    auto_increment    
          catID   int(11)    No  0    
          pName   varchar(70)    Yes  NULL    
          pNum   varchar(40)    Yes  NULL    
          pTeaser   text    No      
          pDesc   text    Yes  NULL    
          pPrice   float(10,2)    Yes  NULL    
          pSalesPrice   float(10,2)    No  0.00    
          pSale   char(1)    No      
          pPhoto   varchar(70)    Yes  NULL    
          pPhotoWidth   int(11)    No  0    
          pPhotoHeight   int(11)    No  0    
          pSize   varchar(35)    Yes  NULL    
          pAvail   char(1)    No  Y    
        

George Guebely
Digital Directory USA, Inc