So I am on a marketing kick. Gotta get the name in front of potential clients--
looking for not-entirely-passive advertising.
I get plenty of referrals from my current clients, but the people they refer
don't always follow through. My goal is work on Branding. I want to make my
name visible in the community so whenever someon asks one of my clients, "where
do you get your nails done?" and my clients says, "Maggie at the Art of Nailz
does them." I want the reaction to be "OH! I know where that is!" or "I've
heard of her!" or even better, "OMG! MAGGIE does your nails! She's AWESOME!"
So I am working on getting an ad displayed by a company that owns several giant
monitors in various businesses around town and the monitors just scroll through
a slideshow 24/7. There's a massage therapist on my floor who says she gets a
fair amount of new business from this slideshow.
And-- if they ever call me back-- I'm looking at the possibility of putting ads
on shopping carts too.
Now I'm looking into Facebook ads. Pricing seems reasonable in that I can
control it, even though it's a bidding system, so I don't know how effective
it'll be-- essentially I'd be paying to invite people to become a fan of my
salon fan page. Seems stupid to pay to do that, except it DOES target people
(11,530 of them) in the appropriate area and demographics that might otherwise
never see my name.
Which is all well and fine, except I can't find anything on FB about cancelling
ads. I see I can put ads on "pause" and not accrue charges while ads are
paused-- anyway, I was just wondering if anyone has given this a try?
Maggie Franklin: Attitudes Salon; Visalia, CA
"Visionary rebel dreamer; obviously way ahead of my time."
Art of Nailz
Maggie Rants [and rav...@nails Magazine
Facebook
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