Sherri thank you for your thoughts.  It's painful to be humbled but I can use 
this experience to learn.  I've been so freaked out that I haven't ever just 
sat down and read each of them objectively. 

You're absolutely right about contacting the negative reviewers.  I call each 
of them back, or email them to let them know that I'm sorry they had a negative 
experience and that I take their complaints as lessons in how to improve my 
customer service. 

I'm not so much concerned about reviews of the physical space as I am about the 
service. We just recently moved to a new, different looking space. 

As for the one claiming I'm dirty, that's a straight up lie. I have no record 
of this person ever having been to the spa. I had a fake review once before by 
someone who was opening her own place. That's what I think this is and I've 
asked Yelp to remove it. 

Thanks for your thoughts and letting me vent. 

------
Michelle Phoenix, Owner/Elite Nail Technician 
Wet Paint Nail Spa
Hair, Skin & Nails
www.wetpaintnailspa.com

On Aug 12, 2011, at 11:46 PM, Sherri Evans <thenail...@gmail.com> wrote:

> 
>  I looked over your reviews and the negative ones seemed pretty straight 
> forward. 
>  
> As a former salon owner I personally would have called each one of those 
> unhappy people and offered a comp service or whatever it would take to make 
> them happy.
> 
> It seems one recurring complaint is the clients aren't finding the 
> atmosphere/decor relaxing.  while it may reflect your personality, you may 
> want to consider something more neutral and soothing color wise and change 
> your background music to spa music. Remember that it's all about perception 
> and perceived value for the client.  Try looking at every aspect of your 
> service from initial phone contact to re booking and analyze every step.  
> 
> One more suggestion:  while it is nice that you don't answer the phone when 
> you are with a client, it isn't nice for the caller.  You need someone to 
> answer the phone or you must find a way to return calls within the hour.  
> Nothing is more frustrating than calling a business and getting no answer or 
> voice mail and no return call.
> 
> Perhaps you know someone in the business who would be willing to come to your 
> salon as a patron (unbeknownst to your staff), a mystery shopper so to speak, 
> and who will give you an honest critique of their experience.
> 
> Good luck and I hope you can turn your reviews around!
> 
> Sherri Evans
> Yuma, Az  85364
> 
> (928) 550-2836
> 
> Get your SHELLAC ATTACK HERE!
> 
> 
> 
> On Fri, Aug 12, 2011 at 8:04 PM, Wet Paint Nail Spa 
> <wetpaintnail...@gmail.com> wrote:
> Fellow spa owners please help me. We've started getting consistently bad 
> reviews on Yelp, where we used to always get good ones. I've asked the girls 
> what they think and we just can't come up with anything. I know there's a 
> review where I am actually to blame because I was cranky, but other than that 
> we don't feel like we're doing anything different.
> 
> Ideas?
> 
> ------
> Michelle Phoenix, Owner/Elite Nail Technician
> Wet Paint Nail Spa
> Hair, Skin & Nails
> www.wetpaintnailspa.com
> 
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