I thought it was very well written, and very to the point. They are just all
jazzed up about their "new" line of polish aren't they? lol. I think they are
making way too much of nothing special. I have not seen this brand advertised
or in stores. Never heard of it, and certainly their "buzz words" would NOT
inspire me to buy it! Bleh!
Thanks for the info! You did great!
Pam
Nail Designs
Ohio
-----Original Message-----
From: AJ Bush <abajosephb...@gmail.com>
To: nailtech <nailtech@googlegroups.com>
Sent: Sat, Oct 18, 2014 7:05 pm
Subject: Re: NailTech:: Hoopla polish
I think you're right on!!! Glad I was "copied "
Regards, Claire B
On Saturday, October 18, 2014, Wet Paint Nail Spa <i...@wetpaintnailspa.com>
wrote:
Hey there. Sorry I copied you all on that email exchange. I should have just
sent it to them and then asked all your opinions about it.
If you did read the email, what did you think of the points I made? Was I out
of line?
Thanks
Michelle Phoenix, Owner/Elite Nail Technician
Wet Paint Nail Spa
Nails & Skin
www.wetpaintnailspa.com
On Oct 17, 2014, at 3:34 PM, "Wet Paint Nail Spa" <i...@wetpaintnailspa.com>
wrote:
A couple of things.
Dibutyl Phthalate is one ingredient.
All polishes are sanitary because they are an anaerobic environment. Neither
bacteria nor fungus can grow in them.
As for not having a larger professional size, that's not really green because
I'd be constantly purchasing new polishes, thereby creating a need for more
glass and plastic, more packaging and more greenhouse gasses to have them
delivered more often.
All polishes are gluten free.
Even if a polish had gluten in it, it wouldn't cause an allergic reaction
because gluten can only be absorbed in the gut.
Almost all polishes are vegan. The only polishes with animal product are the
ones containing natural red 40, also called crimson lake or cochineal, the
pigment gotten from carmine producing beetles.
I feel like your company uses buzz words and without any due diligence to back
up your marketing claims. As I said before, I'll be interested to see what you
do with future iterations of your product, but I'm not interested in it at this
time.
I'll be forwarding this email to my colleagues. I'm sure you'll be soliciting
their opinions too. I'll be interested in hearing their thoughts on your
product.
Take care.
Best,
Michelle Phoenix, Owner
<untitled> <untitled>
(617) 868-0620
143 Huron Avenue
Cambridge, MA 02138
www.wetpaintnailspa.com
facebook.com/wetpaintnailspa
instagram.com/wetpaintnailspa
twitter.com/wetpaintnailspa
--------- Original Message ---------
Subject: Re: Nail Polish Question part 3
From: "Michael DiBella" <mdibe...@pushtheenvelopepr.com>
Date: 10/17/14 1:12 pm
To: "Wet Paint Nail Spa" <i...@wetpaintnailspa.com>
Hi Michelle,
I’m so sorry you’re having a bad experience with Hoopla! If you’re open to it,
I’d like to send you a new set of samples along with our base and top coat.
We’ve never had the issues you’re having (lumpy and streaky) and i’m wondering
if something happened during the mailing process?
-5 Free = toluene, formaldehyde, dibutyl, phthalate and camphor.
-Cruelty Free
-Made in USA
-Vegan and Gluten Free
Regarding the rational for the size of the bottle: Hoopla designed their
collection with hygiene at the forefront of their mission. After a mani/pedi
the customer is sent home with their bottle for touch ups. Each time a
customer comes in they get a fresh new sanitary bottle. Hoopla implemented a
recycling program which we can discuss extending to you…after the 3rd mani/pedi
Hoopla gives a free bottle (customer gives Hoopla the 3 empty bottles which are
recycled).
Some other benefits from customer/salon owner feedback:
*Pocket sized mini-polish is easier to tote around for touch-ups.
*You don't have gobs of regular sized polishes getting goopy and crusty and
taking up valuable vanity space (we believe most women rarely ever use a full
bottle of regularly sized polish bc it goes bad and/or they tire of the color).
*Minis are less wasteful in the polish, packaging, etc.
Please let me know if you are open to giving us another shot. All of the
customer and retailer/salon feedback along with Media/Press has been positive.
I believe this is an isolated issue and unfortunately you had to experience it.
Very best regards,
Michael
On Oct 17, 2014, at 12:59 PM, Wet Paint Nail Spa <i...@wetpaintnailspa.com>
wrote:
I just put top coat on the samples and it made them streaky and dull. Is there
a specific one that's supposed to be used?
Michelle Phoenix, Owner/Elite Nail Technician
Wet Paint Nail Spa
Nails & Skin
www.wetpaintnailspa.com
On Oct 15, 2014, at 11:05 AM, Michael DiBella <mdibe...@pushtheenvelopepr.com>
wrote:
Hi,
I’m writing to introduce you to HOOPLA 5 Free Nail Polish, most recently
featured in InStyle Magazine along with People StyleWatch, Lucky and Glamour.
I think HOOPLA Nail Polishes would be the perfect fit
HOOPLA mini nail polishes are 5 Free - meaning they don’t contain the 5 most
dangerous toxic chemicals that are typically found in all nail polishes.
HOOPLA is also Vegan and Gluten Free. Wouldn’t it be great to offer your
customers some good clean fun - over 45 shades to be exact!
HOOPLA nail polish is proudly made in the USA and are Cruelty FREE. With fun
names like “Rubber Band” and “Page Six”, and high-quality innovative extras,
like a matte top coat, it’s impossible to choose just one HOOPLA. Since we all
know good things come in three’s, HOOPLA even offers 3-packs in 9 different
color stories.
Attached please find the line sheets with a few press placements. I would be
happy to send over samples and wholesale information. Many thanks for your
consideration and I look forward to hearing from you soon! To find out what
all the HOOPLA is about, feel free to visit www.hooplastudio.com
Best,
Michael
www.hooplastudio.com
<Brochure Final.pdf>
<HOOPLA linesheets NEW LR.pdf>
<InStyle_July 2014 copy.jpg>
<Nails June 2014 copy.jpg>
<NailPro July 2014.jpg>
<NaturalSolutions July-August 2014 copy.jpg>
<unknown.jpg>
<unknown.jpg>
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