Hi,

> I feel like we had this topic (even with  Abdullah @ IPinfo) some months ago.

Yes, that is why I am here. To ensure our data is accurately represented and 
ASNs and ISPs are happy with how we report our geolocation data for their 
prefixes.

After our last interaction at NANOG, I check all conversations in the community 
daily to ensure no ASN or ISP feels unheard by us. I am always happy to serve 
the community.

>  I don't care how many points around the Internet you can measure RTT from,  
> you're not going to accurately guess IP Geo from RTT down to the DMA.  As a 
> FTTH ISP, that's the level of accuracy our customers demand, i.e. so  that if 
> they're getting live TV from an over the Internet provider like 
Hulu Live, they get the right local channel lineup.

Active measurement on a global scale of the Internet is the best way we can 
identify the real location of an IP address. An IP address geolocation provider 
needs to tell where an IP address is located. 

They are not supposed to be a data parsing service that points to where a 
geofeed points to. Our goal is simply to point to the real location of an IP 
address, not a perceived/reported location.

We are not against geofeed; we respect geofeed and ingest geofeed. However, 
geofeed does not inherently have verification or evidence of truth. ASNs are 
not responsible for providing accurate or even truthful locations of the IP 
addresses they operate. If they can point the locations of IP addresses in 
random locations, what is the value of an IP address location service? We try 
our best to be accurate. And we do not have enough data to backup our location 
reporting, we will use geofeed data.

*Hulu is not our customer (01/28/2026 - 10:44:02 UTC)* I am using them as a 
metaphor.

If Hulu is our customer and your customer is complaining about IP geolocation, 
it is neither your responsibility nor Hulu's responsibility to fix the issue. 
It is our data, and we have to back it up.

We are responsible for the end-user quality of internet experience. The reason 
I am here is because of this. I understand and respect you standing behind your 
customers, but the reality is that many organizations does not have a geofeed 
or even bother to maintain it properly.

But that does not excuse negligence on our part, as enterprises are paying us 
for our location data service. Any company that uses our data expects us to 
provide accurate location data. 

We will talk to your customers to ensure we provide accurate location data for 
them. It would be incredibly helpful if you support us with a geofeed or 
hosting a probe server (which is a service we will buy from you), but that is 
entirely voluntary and optional. We would be grateful for your help, but it is 
not mandatory for you as an ISP to provide accurate geofeed reporting. But at 
the end of the day, we are selling a service to Hulu, and Hulu's customers are 
impacted.

The idea is simple: accountability. There is no jumping between support desks 
when you want to watch the game. You talk to one support team that is providing 
the geolocation data.

The reality is that we are not the largest company in the industry. The legacy 
provider, for years, has provided a consistently bad user experience that we 
just cannot shake off because we are part of the industry. We are actively 
present everywhere, addressing issues head-on, and our customers and end users 
rarely have complaints about our data or service. Even when they have 
complaints about us, we try our absolute best to resolve them.

Our operations are quite solid. Our presence is solid, and that is why we do 
not have many complaints, and everyone seems to be generally satisfied. If you 
have IPinfo-specific complaints, let me know. General industry complaints are 
something that does not apply to us.

— Abdullah | DevRel, IPinfo
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