Isn’t NBCUniversal’s streaming service called Xfinity? Isn’t it one of the 
older ones?

Owen


> On Nov 28, 2019, at 14:23 , Robert Haylock <robert.hayl...@gmail.com> wrote:
> 
> I agree with Brian, this is not unbundling, it's just removing one layer of 
> distribution; you no longer need the Cable company to play aggregator to the 
> content distributors, you now buy from them direct (especially true in the 
> case of HBO and Disney, except ESPN is not yet included). The next logical 
> large player to enter the global** direct-to-streamer market would be 
> NBCUniversal, so I'm sure we will soon be preparing for that one too :)
> 
> Rob
> 
> On Fri, 29 Nov 2019 at 06:47, Brian J. Murrell <br...@interlinx.bc.ca 
> <mailto:br...@interlinx.bc.ca>> wrote:
> On Thu, 2019-11-28 at 10:50 -0800, Owen DeLong wrote:
> > While I agree about the likely outcome, I will point out that
> > consumers have been
> > begging for unbundling for years.
> 
> This is not the "unbundling" that consumers have been begging for. 
> Rather I would submit that it's actually quite the opposite and much
> more like the bundling that they have been railing against.
> 
> The "unbundling" that consumers have been begging for is minimally, the
> ability to buy a single channel for a fair price and not have to take
> 14 other channels of *garbage* with it at 15x the cost one of those
> channels.  I say minimally because I suspect that the really savvy
> consumers would actually rather even pay (again, at a fair price) per
> show or episode.
> 
> But that's not what's happening with this fragmentation.  This
> fragmentation is like the cable company splitting up that "once price
> for all" bundle and putting the pieces into other bundles, each at the
> same cost as that original "all in one" bundle that the consumers were
> originally happy with and saw as fair value.  Of course now to continue
> to getting those pieces of the original bundle that they were happy
> with, consumers are having to buy multiples of these new bundles and
> their costs are driving up sharply accordingly.
> 
> > This fragmentation of streaming services _IS_ the direct result of
> > that request.
> 
> I would submit that that is completely untrue.  Do you really think
> Disney pulled out of Netflix and started their own service because
> consumers wanted Disney to unbundle from Netflix?  I would suggest that
> that is completely not why.  Rather, Disney was not happy to have just
> a piece of the Netflix pie, and decided, as greedy as they are, that
> they would sell their own pies and take the fully monthly subscription
> price.
> 
> > It’s unbundled service, exactly what they have been asking for.
> 
> Again.  No.  Not at all.  Not even close.  Quite the opposite in fact.
> 
> The problem with suggesting that this is unbundling is that the cost of
> Netflix didn't reduce when Disney pulled out and Disney (I would bet, I
> haven't actually looked at it's cost) isn't charging the faction of the
> Netflix cost that would be commensurate with their percentage of the
> entire Netflix library.
> 
> So there has been no "unbundling" of any sort.  Rather it's been an
> exercise of actually creating a new bundling.  And I still predict that
> once the reality of this sets in with consumers, they are going to
> reject it and head back to that low (zero) cost means of obtaining
> their media that they used when they were unhappy with the previous
> generation of bundling.
> 
> b.
> 

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