I think this is just someone trying to pull the stock price out of the dumps by 
branding themselves a “tech company”.  There are still things from the 
TWTelecom days they haven’t finished integrating into the control panel, this 
should be fun watching them try to change the name at the same time.

From: NANOG <nanog-bounces+dhubbard=dino.hostasaurus....@nanog.org> on behalf 
of "R. Leigh Hennig" <le...@regula.one>
Reply-To: "R. Leigh Hennig" <le...@regula.one>
Date: Wednesday, September 16, 2020 at 12:51 AM
To: "nanog@nanog.org" <nanog@nanog.org>
Subject: CenturyLink -> Lumen

https://www.fiercetelecom.com/telecom/centurylink-rebrands-re-defines-enterprise-sector-as-lumen-technology

Curious. Any thoughts on how this changes their business approach, if any? 
Obviously something like this has to be planned far in advance, but I can’t 
help but wonder what impact the recent outage and bad press might have had on 
their plans here, possibly accelerating them? Probably not. But it’s an 
interesting move regardless.


. | R. Leigh Hennig, Principal Network Architect
..| Markley Group https://markleygroup.com


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