> If YouTube can mash back-to-back unskippable ads on demand into content, > they can put an emergency alert in there, and I bet people would like them > more than the ads.
+1 to that. If a real-time ad exchange can run a market auction to serve you highly targeted ads in fractions of a second I am sure it is technically possible to match an alert to a broad geo area and serve an emergency alert. > Solution, seeking problem which explains why it's coming out of the federal > government. Can't we just scrap it and have that tax money back please, > mkay? How about we NOT build another mechanism for the government to incite > panic? Did we learn nothing from 2020? I suggest that EAS & E911 are pretty important services that society relies upon and does save lives (e.g. tornado warnings via EAS) when seconds make a difference. As people move to new devices & services these services should follow & evolve - ranging from EAS via video streaming to E911 over text/video/VoIP. Jason