Imagine it's 2021. Over a decade ago the world started a transition from
captive audio broadcast media from a single source towards unicast
streaming from multiple sources. You operate an ISP network that was
designed for a past era and you have been slow to keep up with your
competitors or with the changing trends. Customers are not happy. Your
customers don't understand. People don't understand. You are a cog in
the machine that is causing resistance and see an opportunity to get
paid twice for a single job. You won't get out of the way once paid, in
fact you'll grasp at your position even harder to ensure that you will
continue to get paid. You are SK Telecom.
On 10/18/2021 9:02 AM, Josh Luthman wrote:
Imagine it's 2008 and your AP is pushing out 3 mbps. Customers are all
happy. Suddenly, Netflix demands 10x what you're offering. Customers
are not happy.
Customers don't understand. People don't understand. There are a
million cogs in the machine and if the path of least resistance is to
turn left, an ISP is going to turn left.
Josh Luthman
24/7 Help Desk: 937-552-2340
Direct: 937-552-2343
1100 Wayne St
Suite 1337
Troy, OH 45373
On Fri, Oct 1, 2021 at 10:19 AM Blake Hudson <bl...@ispn.net> wrote:
On 10/1/2021 8:48 AM, Sean Donelan wrote:
> South Korean Internet service provider SK Broadband has sued
Netflix
> to pay for costs from increased network traffic and maintenance
work
> because of a surge of viewers to the U.S. firm's content, an SK
> spokesperson said on Friday.
> [...]
> Last year, Netflix had brought its own lawsuit on whether it had
any
> obligation to pay SK for network usage, arguing Netflix's duty ends
> with creating content and leaving it accessible. It said SK's
expenses
> were incurred while fulfilling its contractual obligations to
Internet
> users, and delivery in the Internet world is "free of charge as a
> principle", according to court documents.
> [...]
>
>
https://www.reuters.com/business/media-telecom/skorea-broadband-firm-sues-netflix-after-traffic-surge-squid-game-2021-10-01/
>
>
I'll never understand over how ISPs see content providers as the
enemy
(or a rival). The content is why ISPs have customers. Don't get upset
when your customer uses the service that you sold them (in a way
that is
precisely in accordance with the expected usage)!
Netflix, as an example, has even been willing to bear most of the
cost
with peering or bringing servers to ISPs to reduce the ISP's costs
and
improve the ISP customer's experience. It's about time Netflix played
chicken with one of these ISPs and stopped offering service (or
offered
limited service) to the ISPs that try to extort them and other
content
providers: Sorry, your service provider does not believe in net
neutrality and has imposed limitations on your Netflix experience.
For a
better Netflix experience, consider exploring one of these other
nearby
internet providers: x, y, z.