On Sat, Sep 24, 2011 at 9:33 PM, Cameron Byrne <cb.li...@gmail.com> wrote: > Just an fyi for anyone who has a marketing person dreaming up a big nxdomain > redirect business cases, the stats are actually very very poor... it does > not make much money at all. > > It is very important to ask the redirect partners about yields... meaning, > you may find that less than 5% of nxdomain redirects can be actually served > an ad page because 95%+ of nxd are printer lookups and such that cannot be > served an ad page. Then from that less than 5% pool, the click through > rates are around 1% > > Net net, no free money of any meaningful value. But, ymmv... but I don't > think by much. >
that's some interesting data points, thanks! > Cb >