On 07/23/2014 06:51 PM, Doug Barton wrote: > On 07/23/2014 06:05 PM, Scott Helms wrote: >> The problem is marketing/spin/lobbying is both cheaper and more effective >> in most scenarios. > > No, the problem is that those companies don't define "the problem" the > same way that we do. :)
+1 I would go a little farther. Certain market/MBA/investor types see engineering as a "risk" to which a business case has to be formed and accepted. PR et al is considered "damage control", and sometimes gets lumped in with advertising and such. The Powers That Be think "going to the mat" is a more sure way to protect their profits, bonus, and jobs than risking their life on the actions of those weird, hard-to-control propeller-heads.