On 2015-11-23 17:26, Owen DeLong wrote: > Sure, but I really don’t think there’s an exchange per se in this case, given > that T-Mo > is (at least apparently) willing to accommodate any streaming provider that > wants to > participate so long as they are willing to conform to a fairly basic set of > technical criteria.
Vidéotron also stated on day of annoucement that they were opened to any/all music streaming services and not selective. But fine print is important here because they do "vet" music streaming services and the carrier wants to ensure they are "legal" in canada (music rights), are not a radio station (aka: onwer by competitor telco who owns most radio statiosn in markets where Vidéotron operates) and a whole buch other conditions. There is PR to make "zero rating" look good, and then there is fine print thats hows the true intentions. In the case of Vidéotron, the zero-rated music is available only on their highest priced services and is a marketing scheme to increase AREPU by inciting customers to upgrade to more expensive service.
