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In This Edition
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October 7, 2004
Tools You Can Use:
-- Your Product Is a President: How Much Does Your Web Campaign Cost?
-- Slice and Dice the Costs of Installing RFID
-- Making the Call on Voice Over IP
Reader Question
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YOUR PRODUCT IS A PRESIDENT; HOW MUCH DOES YOUR WEB CAMPAIGN COST?
So how much are the major candidates spending on those slick websites
at www.johnkerry.com and www.georgebush.com? Download the
Calculating Costs of a Campaign Website tool from our Premium Library
and you can determine what your own marketing campaign on the Web would
cost you. Freedom obviously isn't the only thing in politics that isn't
free.
http://eletters.baselinemag.com/zd1/cts?d=77-159-2-1-127070-17779-1
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SLICE AND DICE THE COSTS OF INSTALLING RFID
Radio Frequency Identification will mean a lot more than just a way to
track your company's razor blades as they pass through Wal-Mart.
It could change the way your whole logistics operation works. This
tool from our Premium Library can tell you how much it will cost to
get your blades phoning home, from around the country and around the
clock.
http://eletters.baselinemag.com/zd1/cts?d=77-159-2-1-127070-17782-1
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MAKING THE CALL ON VOICE OVER IP
Should you throw out your phone system? Here's how you can tell if
it's time to convert your local and long-distance communications onto
Internet Protocols. You'll be ready to make the call if you take our
quiz:
http://eletters.baselinemag.com/zd1/cts?d=77-159-2-1-127070-17785-1
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Reader Question
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Reader question: Noel Royer asks: How would you set up a VoIP network?
What switch would you use?
There are switches for any size organization, Noel; which you need
depends on the size of your business, your budget, and the complexity
of the applications you want to run on it. First, check with your PBX
vendor to see if it's offering a version of its PBXs with VoIP
capabilities (as many are). A cleaner solution may be a forklift
upgrade to switches from Cisco, Foundry Networks or other major
networking vendors. For more detailed info, check out the detailed
enterprise VoIP coverage and reviews from our sister pub eWeek at
http://eletters.baselinemag.com/zd1/cts?d=77-159-2-1-127070-17788-1
If you're a small business or a regional office, your needs will be more
modest. For information on that scale, take a look at PCMagazine's
reviews at:
http://eletters.baselinemag.com/zd1/cts?d=77-159-2-1-127070-17791-1
Before you switch, though, take a look at the stability of your
Internet service; IP connections tend to go down more frequently than
plain-old telephone service lines. Be sure to talk to your provider and
get some guarantees before making any decisions.
Got a question? Send it to
mailto:[EMAIL PROTECTED] If we publish it, we'll
set you up with some Baseline paraphernalia.
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Oct. 12-14: NAS Industry Conference
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this Oct. 12-14, 2004 at the Santa Clara Hilton Hotel in
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