The MacArthur Foundation's Digital Drive.

The nonprofit institution has launched a five-year initiative to study online culture and media literacy, and its impact on modern youth.

by Aili McConnon.

The world is in the middle of a seismic societal shift. Young people actively produce much more content—digital and otherwise—than previous generations, who were more passive in their consumption of commercially-generated media. One in 100 adults online create a blog or personal Web page or share artwork, photos, stories, or videos. Yet more than half of online teens regularly create such content, according to recent research from the Pew Internet & American Life Project.

For this reason, The John D. and Catherine T. MacArthur Foundation recently launched a $50 million, five-year initiative to investigate how and why young people—who have been bathed in bits and bytes since birth—use the Web, computer games, cell phones, and other gadgets to learn, play, and communicate.

"It's clear that for many, the richest environment for learning is no longer inside the classroom but…online and after school," said MacArthur Foundation President Jonathan Fanton at the launch of the Digital Media & Learning Initiative at the end of October (the press conference was, appropriately, also streamed in real time in the Second Life virtual world). "That's our opening hypothesis. We believe there's a new interdisciplinary cross-sector in the making, and MacArthur wants to build and support this field of digital media and learning."

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