Digital Licensing: Do It Yourself.

An Introduction by Cory Doctorow.

When someone wants to license your art, characters, photos, articles or
music, how does it shake out? Chances are that these negotiations
involve expensive lawyers on both sides of the deal.

If you're running an enlightened company, you might have a Creative
Commons license hanging out there for non-commercial, "fannish" uses.
(Creative Commons publishes a suite of widely adopted licenses that
allow rightsholders to release their work for sharing, remixing, etc.)

But somewhere between Creative Commons and full-blown, lawyerly license
negotiation is a rich, untapped source of income for creative people and
firms with portfolios of iconic material. To cash in, you just need the
courage to let go of a little control.

more...
http://www.internetevolution.com/document.asp?doc_id=176353&;
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