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Equilibrium Announces DeBabelizer Pro/Server 6 for Mac OS X and Ships MediaRich Server 3.5 for Xserve New products automate media workflow from the desktop to the enterprise MACWORLD EXPO, SAN FRANCISCO-January 11, 2005 - Equilibrium, the leader in automated media processing solutions, today announced the availability of DeBabelizer Pro/Server 6 for Mac OS X and server-ready for the new dynamic Equilibrium MediaRich Server for Apple Xserve. Equilibrium's desktop and server-side imaging software leverages the Mac OS X next-generation operating environment to increase business productivity, accelerate time-to-market and reduce costs associated with digital asset production and management. "Equilibrium is committed to serving the automated media workflow needs of the Mac community," said Sean Barger, CEO of Equilibrium. "We have pioneered real-time media processing with our MediaRich Server platform and are now pleased to announce a long-overdue revamping of our Macintosh product line. For the first time, existing DeBabelizer users will be able to send their workflows to our new Server products enabling instant off-loading of tasks for high speed delivery to anywhere." "We're delighted with how the power and core graphics capabilities of Mac OS X have been harnessed to address the needs of the creative community," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "Equilibrium's new products provide excellent image manipulation and management solutions that benefit creative professionals from the desktop to the enterprise." As stand-alone automated media processing software, Equilibrium DeBabelizer Pro 6 for Mac OS X enables desktop designers to automatically import, edit, optimize and convert an unlimited number of images, animations and digital video files for optimal delivery on the Web, print, multimedia presentations, mobile devices, video games and interactive television. For large workgroup environments and creative agencies, DeBabelizer Pro 6 is server-ready for the new Equilibrium DeBabelizer Server for Apple Xserve, which enables multiple users of the DeBabelizer Pro 6 "Client" to automatically process numerous projects on the server and deliver the resulting image derivatives to any off-line location or FTP site. DeBabelizer Pro 6 "Server" includes Web client administration, work order management and progress reporting that enable enterprise users to create server-side media processing workflows. Additionally, with the MediaRich Server, creative professionals can deliver processes dynamically to virtually any web server cache or multi-channel output device on-demand. Features in Equilibrium DeBabelizer Pro/Server 6 for Mac OS: DeBabelizer Pro 6 for Mac OS X is script-enabled for dynamic MediaRich/DeBabelizer Servers on Xserve. DeBabelizer Pro 6 for Mac OS X fully supports Adobe Photoshop CS layers. DeBabelizer Pro 6 will enhance the automated functionality of Tiger's new Automator feature. Automates hundreds of repetitive editing, optimization and file translation tasks with a drag and drop. Hot folder feature, powerful conditional scripting, and batch automation features expedite processing. Unrivaled control over color depth and palette optimization with SuperPalette and dithering options. Equilibrium DeBabelizer Server features include: Package original assets for processing on the server Delivery of derivative assets to any off-line location via e-mail, ftp, datacopy Hot folder "group" capability allowing drop, process and delivery from any mounted folder to the server Administration interface from any browser Remote batch processing management from any browser Status and completion notification via SMS or e-mail Features in Equilibrium MediaRich 3.5 for Apple Xserve include: Automates image production and dynamic delivery of multi-channel digital assets through media templates Generates and displays text graphics on an image or multiple images for merchandising and localization. Creates and delivers personalized online product experiences based on customer data or user profiles. Provides zoom and pan functionality by dynamically generating new images from a single source image. Optimizes media assets for fast loading of high quality content on any platform, device or bandwidth. Pricing and Availability Equilibrium MediaRich for Apple Xserve is now available. Equilibrium DeBabelizer Pro/Server 6 for Mac OS X will ship in the first quarter of 2005. To coincide with the release of Mac OS X version 10.4 "Tiger" in the first half of 2005, DeBabelizer Pro 6 will add support for Tiger's Automator, Dashboard and Core Image functionality and be available as a free download through equilibrium.com. In North America, DeBabelizer Pro 6 will ship at an estimated street price of $399.99 (USD) for the stand-alone version through software distribution channels and resellers. Please call 866.EQUILIB or +1.415.892.3700 ext. 4 for DeBabelizer Server and MediaRich Server for Xserve pricing. About Equilibrium Founded in 1989, Equilibrium develops and markets automated imaging solutions for the desktop, workgroup and enterprise. Equilibrium's award-winning DeBabelizer Pro/Server and MediaRich Server enable content designers and information workers to streamline digital production workflow and reduce costs through automation. For more information, online ordering and trial downloads, please visit Equilibrium's Web site at <http://www.equilibrium.com>www.equilibrium.com. __________________________ Please visit our sponsors: BetterRAM.com(sm): Your Source for RAM http://www.betterram.com, mailto:[EMAIL PROTECTED] or call 800-895-3493 MacTech(r) Magazine: The journal of Macintosh technology and development http://www.mactech.com, mailto:[EMAIL PROTECTED], or 877-MACTECH To submit a posting to NetProLive, mailto:[EMAIL PROTECTED] To subscribe to NetProLive, send mail to [EMAIL PROTECTED] with the SUBJECT line reading "SUBSCRIBE NetProLive". To unsubscribe, the SUBJECT line should read "UNSUBSCRIBE NetProLive". 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