From: Hernani Dimantas <[EMAIL PROTECTED]>

(posted to nettime with the permission of the author. /geert)

Linkania - The Hyperconected Multitude
By  Hernani Dimantas

"I link therefore I'm." Edward Wilson 1

Thinking of citizenship in the web society is increasingly complex.

How do chaos and order fit together in a concept that puts the individual in 
possession
of the civil and politic of a State. Individual is an eroded word. A human 
being cannot
be seen as indivisible. In a modern society people are multifaceted and are 
able to
live many lives in a single one. Schizophreny blooms in this society mediated 
by the
digital.

Heidegger asks: What is this -- philosophy?, and says:

"We talk about philosophy. Questioning this way we remain somewhere over 
philosophy,
and this means outside it. However, the point of our question is to get inside
philosophy, to remain there, to submit our behaviour to its laws, that means 
,"to
philosophize". The course of our discussion must therefore have not only a well
defined direction, but this direction has to, at the same time, assure to us 
that we
are moving in the realm of philosophy, and not outside and around it. The 
course of our
discussion must therefore be of that kind and direction so that what philosophy 
handles
touches our responsibility, touches us, exactly in our being." 2

In the same manner as to philosophize we have to take part, to live in the web 
we have
to "brush up the bits" 3 from the inside outwards. In the same manner that
people, mass or State are empty and excluding words, citizenship is a term that 
assumes
a look from the outside. Our goal is to enter citizenship. The idea is to take 
part, or
"citizenize". I want, however, to go a little beyond this concept.

My reference is linkania. A movement of self-organization of chaos. Linkania is 
an
idea, an insertion in the world of ideas and things. Marcelo Estraviz says:

"...I'm getting tired of the empty speech about this citizenship. Empty because 
it
does mean almost nothing, but it's pretty to say. Citizenship, in its essence, 
is
entailed (linked?) to rights and obligations. Instead of talking and fully 
exercise
this, discuss, spread, we talk of the vague terminology of citizenship." 4

The concept of citizenship is being emptied in the critic. Many activists 
against mass
media sit at night on their couches and enjoy the colourfull screen pluged on 
Rede
Globo. Soap operas of the idle life pass in front of their eyes. We must aim 
beyond
tactics. Activism has to go beyond criticism and constitute itself as a thought 
action,
starting from a deep understanding of linkania and from a new model of relation 
among
people and between people and technologies.

Because linkania has to do with people. I mean people in a more encompassing 
form. With
the digital technologies we are perceiving feelings that were not present in our
standard metaphysics. We are probing our singularities (and our 
schizophrenias). We
have a crowd inside each person. Linkania makes the bonds for auto-organization.
Therefore, linkania is opposed to the Hegelian idea of citizenship. Linkania is
immanent. It is connected to people.

Toni Negri gives an interesting insight:

"Against all avatars of the transcendence of the sovereign power (and nominally 
that of
the "sovereign people"), the concept of the = mutitude is one of immanence: a
revolutionary monster of the non-representable singularities, it begins with 
the idea
that any body is a crowd in itself, and consequently, the expression and 
cooperation.
It's in the same manner a class concept, subject of the production and subject 
to
exploration, this being defined as exploration of the cooperation of 
singularities, a
materialistic dispositive of the multitude can only start from a prioritary 
taking of
the body and from the struggle against its exploration." 5

In this sense the internet brings novelty. It lets us perceive these 
singularities and
understand that this monstrous multitude potencializes the debate. It lets us
understand that power tends to decentralization. The catalysis of collaboration 
is not
a case under development. It is a virtual reality. Collaboration is a process 
that
wasn't born with the computer. It's in people's mouth, rounding the dusty 
asphalt of
the outskirts.

Linux was born, has grown up, ripened and, now, reaches the technological 
orgasm.
Breaking the logic of "market share" is the apex of pleasure for the hacker
communities. But I don't want to restrain myself to Linux. I've been saying 
that Linux
is only the tip of the iceberg in this knowledge revolution. The free software
communities are the model for a possible collaboration society. It was the 
developers
that broke the barrier and superposed themselves over the dogmas of the 
industrial era.
But software is only a tool. In a collaboration society a digital ecology must 
prevail.

Collaboration demands generosity.

There is no collaboration without generosity. Collaboration is not a help. 
Nothing to
do with "don't give the fish, teach how to fish". = It has to do with common
interest projects. It's an incentive for the search for relevant information. 
For those
who don't "brush up the markets" will not get to understand that the world is 
more
collective.

However, this collective does not destroy the individual.6 We are living in a
collective of individualities. In the web we can perceive the power of 
individual
publications. Publishing texts and ideas, at low cost, and the engagement of 
people
united through the blogs, bulletin boards, home pages and forums signs to a
differential. The sum of singularities in collaboration shapes the 
collaborative group.

In this process the ideas sparkle. Conversations are asynchronous and join 
people, they
create communities that overlap, interact, intersect and build themselves. 
Internet has
already broken the elitism of information. And has also decentralized fame. 
Unlike what
occurs in mass communication, with internet the world becomes without "heroes".

In the web, being is being seen. Blogs, the same as their publishers, exist to 
be seen.
Without celebrities and Olympians, no emissors nor receptors. We all are just 
people in
cyberspace.

To live in this network we have to understand this new dynamic. We have to 
perceive
ourselves as people in a process. One of the ideas virtuality puts upside-down 
is
identity. The resources allow the existence of many "me", turned real. Those
"me" depend on a = socially constructed repertoire.

Social networks

What is the novelty of a social network culture? Fundamentally, there is 
nothing new,
we live in networks since ever. The network is the standard configuration of 
the human
being along history. However, during the last two decades, the concept of 
network has
been used as an alternative organization that allows answers to a series of 
demands for
flexibility, connectivity and decentralization of social activity. With the
communication and interaction technologies, networks begin to facilitate contact
through distance in real time. They motivate and potentialize conversation. 
Reconduct
communication to a organizational systems logic able to unite people and 
institutions
in a decentralized and participative form.

Capitalism, albeit dominant, cannot sustain itself anymore. Its main 
foundations,
economy, the paradigm of bureaucratic ethics and mass culture, are in crisis. 
The
crisis is a cue that a new order is urgently necessary, a re-shaping. The 20th. 
century
demands, therefore, structural changes in power. It's in this scenario that the 
social
networks acquire their importance.

Technology catalyzes people's intelligence: "The revolution of information
technologies acts reshaping the material bases of society and incites the rise 
of
informationalism as the material basis of a new society"7. But we cannot ascribe
these changes only to technology. The R(evolution), including the one promoted 
by the
internet, has nothing to do with computers. It has to do with people.

Internet makes the blooming of new social and cultural network movements 
possible. It
enables the organization of civil society in new forms of conduct and the 
return to
human networks after years of domination by machine and bureaucraty networks.

To link, to link and to link 

To link for generosity. To link because we have common interests with real 
people. To
link has objectives: recover the lost voice, to seek in the digital interlines 
for a
hope lapse, a more human humanity. Linkania is the collaborative evolution. To 
link, to
link and to link.:

this is the motto of the new world.

Linkania... is citizenship without cities. It's un-territorialized. The action 
is
local, but the connection is global. It's the friend's link, the neighbour's. 
It's the
cue. It's bussines between two companies in different continents. It's the help 
given
by your cousin from Madrid by e-mail. It's the discussion flowing in the forum 
to visit
some exposition, and the link to the exposition, that somebody prints and pins 
on the
nursery mural. All this are links. It's the text by some blogger that makes you 
think.
It's the valious discovery by the jobless who visits an infocentre and 
registers for a
government programme that sends him to a job. And it was a hint by a neighbour, 
he gave
the link.8

Conversation in the internet is very different from that done live, face to 
face.
Presently, for instance, thousands of people, and thousands of Brazilians among 
them,
are using the blog as a conversation and decentralized information tool. One of 
the
more immediate consequences of this conversation falls on journalism. Why read 
Jos=E9
Sim=E3o? I can read Cora R=F3nai's blog [http://cora.blogspot.com]. Why do I 
need to
read news about cinema in the Folha de S.Paulo? Nemo Nox has already done the 
critique
in burburinho [http://www.burburinho.com]. Why wait for the analysis about the 
planet's
situation in the Estad=E3o? NovaE [http://www.novae.inf.br] does it every week. 
There
are so many alternatives to know what's happening through the world that the
traditional press is losing, step by step, its power and its place as "opinion
shaper". Individually = most of the blogs do not add anything, at least for the
unconnected majority. But, for those who believe in the making of a reputation, 
blogs
are agregant, powerfull, impactant, they are an important novelty. They exist 
in the
agreement between people, in the kindness of a hyperlink. They extrapolate 
concepts,
thoughts, missions, campaigns and disputes.

Paulo Bicarato makes an interesting analysis on the reach of the blog 
phenomenon:

"(...)there are still some annalists that surprise me with their miopy: 
speaking of
blogs, they question the number of accesses, for instance, along with other
characteristics which have only and exclusive commercial interest. But blogs 
don't have
any commercial interest, in principle. In some cases they can even give origin 
to some
project with commercial outcome, but then they cease to be blogs. The personal 
voice of
each one, reverberating through the web, is what characterizes this 
effectivation of
the expression liberty. And every one of us has something to say." 9

I agree with Bicarato, albeit I don't make this distinction between commercial 
and
non-commercial. This rancour is outdated. I do rather make reference to the 
amateur
work, or of those who love what they do.

Blog has much more to do with lust, with the urge to protagonize one's own 
life. Blog
is about decentralized conversation. And decentralization sends to the process 
of
linkania.

In spite of all this, the concept of linkania is not to be confounded with the 
blogger
neighbourhood, nor with social softwares. Linkania is not a list of links. 
Linkania is
the kindness to link. It's the act, the pleasure, the love of seeking in 
collaboration
a new way to produce and to be happy. To understand oneself as a link. Linkania 
is
about the hyperconnected multitude. So, it is not fitting to think of cities as 
the
space par excelence of sociability and culture.

The Religare

Estraviz stands upon the importance of religare:

"While linkania is a word of the future, religare is a word of the past. It's 
whence
the word religion originated. I like religare more. A much more beautiful word. 
Because
it does not imply creeds, rituals or institutions. Does not imply faithful or
unfaithful. Fundamentally it implies re-connect-oneself. With life, with the 
world,
with the All. And with your neighbour." 10

We are eager to live this time of changes. We believe in a better world. In the
potentialization of connection and in a planetary consciousness. Our popular 
poet
Gentileza (kindness) says: Kindness leads to kindness. Sharing of interests and 
the
care for others makes us more human. Religare is so simple: an act of 
generosity.

Religare is happening for us, who have internet. We are "digitally included", we
are in bunkers in our cities, we exercise (or not) a pretense citizenship. We 
are in
the "RE" phase of re-ligare. Poverty was always in the "ligare". It was their
only choice. Among them fraternity happened for survival and with naturality. 
That's
why they stay alive, because they help each other. We don't help them since we
disconnected from them, when we dehumanized them. What lacks then? Time. The 
time for
the new generation to grow while the poor's children grow connected in their 
schools
and neighbourhood associations. In the web without hierarchies and compromises, 
things
will happen. 11

Religare is about a new paradigm, with a non-religious spirituality. The 
possibility of
breaking the chains that make us lesser.

The edge is the centre. During the preparatives for the event Midia T=E1tica 
Brasil
[http://midiatatica.org], which start was given in the metaphorical debates, 12 
we
incorporated the idea that the edge is the centre. 13 Based on this idea, we 
propose
possibilities for low earning people living at the outskirts to amplify their 
voices.
They have telecentres, they have monitors, they are provided with progressist 
public
policies that have as an objective the creation of the physical structure. That 
means,
the installation of connected communitary centres. Things being so, even if the 
access
is still restrict, we are working for the possibility of exercising linkania. 
And so,
to link is to reach for inclusion.

Digital tropicalism

Music, images and texts are being spread in a free manner and in a never seen 
amount.
But there remains an open question about how to create a mean to reward for all 
this
creativity.

We don't have answers, we have ideas. I believe that these people, even having
remuneration as a final goal, are trying to get a firm hold, to step on hard 
ground.
They want to be recognized for their creativity and for the quality of their 
work.
People are looking in the communities for a re-encounter with linkania.

This process is particularly important in Brazil. We have na antropophagic 
tradition,
that is totally coherent with the hacker culture, melting elements of different 
origins
in creative products. We are historically peripheric. And the edge is the 
centre. It
lives from "mutir=E3o", it breaths collaboration. Collaboration is always a =
survival strategy here. What would be of this country if not for the kindness 
between
people playing on the same misery team, the now called "exclu=EDdos". Excluded 
from
the access to the technological tools = which allowed the elites to take hold 
of the
cultural and artistic patrimony of humanity and transform it in private 
property, for
the benefit of a few.But not excluded from the culture of collaboration, of
creativity and of survival.

People want to be happy.

The digital media makes it possible that "technological" resources = of 
creation,
production, transformation and circulation of knowledge and culture be 
accessible.
Communities engaged in linkania projects, as the free software and ideas 
communities
for instance, are growing and ripening. We are testing alternatives for the 
creation of
a decentralized communication, independent and aimed to the sides.

The message is linked. It is in the sites, in the blogs, reverberating in 
e-mails that
we exchange daily. The message is in the web. And it can be processed in any of 
the
ends. What's needed is only to copy a link, download the documents, join the 
pieces.
It's up to the people at the different ends, of and in the process, to 
transform a
digital file in analogic content. The medium, as such, isn't the message 
anymore. It's
the living voice of each person. An example of project of this kind is given by 
the
Novae 14 magazine in the campaign for digital billboards. Any reader can create 
and
reverberate his message in the web. But there are many others happening even 
now, while
you read this text.

Does it seem complex? It is not so. Linkania is the expression of the 
engagement of
people in networks. A generous exchange of links that catalyzes conversation, 
incites
and solidifies the engagement. The web is made by knots. Knots linked one to 
another.
It is the power of links. To link, to link and to be linked. To live, to think, 
to do.
We are facing the future. And in order to potentialize our hopes in a better 
world we
have to believe. Believe in the vital illusion of virtuality, which extrapolates
reality. Believe in the ludic as existential strategy. For, as said by Oscar 
Wilde,
"life is too = serious a thing to be taken so seriously."

Hernani Dimantas
www.marketinghacker.com.br

---

Notes:

1 WILSON, Edward, Consilience: The Unity of Knowledge
   http://www.2think.org/hii/wilson.shtml

2  Heidegger, Martin -  What's philosophy
http://www.heidegger.hpg.ig.com.br/que_e_isto.htm

3  Hacker reference of code cleaning

4  ESTRAVIZ, Marcelo, Linkania e Religare - The Linkania and the
Religare
http://www.novae.inf.br/estraviz/linkania.html

5  NEGRI, Toni, Pour une d=C8finition ontologique de la multitude
http://multitudes.samizdat.net/article.php3?id_article=3D29

6  DIMANTAS, Hernani (2003) , Marketing Hacker - a revoluio dos
mercados, Editora Garamond, pag 118-119

7  RUIZ, Osvaldo Lupez, Manuel Castells e a "era da informaio"
http://www.comciencia.br/reportagens/internet/frameset/net16.htm

8  ESTRAVIZ, Marcelo, Linkania e Religare - The Linkania and the
Religare
http://www.novae.inf.br/estraviz/linkania.html
PS: Mutiro means when the poor people organise themselves in
collaboration teams in order to build infrastructure to their survival.

9  BICARATO, Paulo, [EMAIL PROTECTED] LivRes - Free [EMAIL PROTECTED]
http://www.novae.inf.br/bicarato/livres.htm

10  ESTRAVIZ, Marcelo, Linkania e Religare

11  ESTRAVIZ, Marcelo, Linkania e Religare -  The linkania and the
religare

12 The very first conversation about the Midia Tatica Brasil
organisation has been taken on the Projeto Met=B7fora mailing list
[http://www.projetometafora.org]

13 ESTRAVIZ, Marcelo, A periferia e o centro - the edge is the center
http://www.novae.inf.br/mundopop/periferiacentro.html

14 http://www.novaeconomia.inf.br/outdoor/



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