More updates here: https://www.neme.org/projects/moneylab13

Moneylab#13 Krypto: Decrypting the Artist, Limmasol/Cyprus
Sustaining its interest on presenting insightful new critical ideas on the 
developments of the digital domain and how that is affecting our society and 
economy, NeMe, and the Institute of Network Cultures, present the 13th edition 
of MoneyLab. The overall aim of MoneyLab is to deconstruct, and reveal the 
hidden machinations of the ever evolving digital economies, and speculate on 
radical alternatives.
The 2023, post-Covid, MoneyLab edition at NeMe will concentrate on the 
precarious financial existence of artists and it will investigate and 
interrogate the so-called decentralised opportunities that sprang in 2020 in 
the blockchain reliant Crypto sphere, that includes but is not limited to NFTs.
Until Facebook’s failed launch of its own blockchain currency Libra in 2019, 
‘crypto’ and ‘social media’ remained separate universes. Yet in the week Homer 
Pepe sold for $320,000, Barry Threw cheered that “[t]he art world is a software 
problem now.” For this Limassol edition of MoneyLab it is inevitable to return 
to the 2021 ‘crypto art’ NFT wave that coincided with the Game-Stop short 
squeeze, orchestrated on Reddit at the height of the crypto boom when Bitcoin 
reached a $66K valuation. The newly created ‘assets,’ financed in the trade by 
superfluous cash that can be spent on trivial ventures, is the easy explanation 
of the sudden 2021 Non-Fungible Token boom. Before we rush to the Next Big 
Thing, it is important to reflect on the crypto art condition as the ‘digital 
money’ question is here to stay. 
David Gerard explained how the hype started: “Tell artists there’s a gusher of 
free money! They need to buy into crypto to get the gusher of free money. They 
become crypto advocates and make excuses for proof-of-work. Few artists are 
really making life-changing money from this! You probably won’t be one of 
them.” And, as Brett Scott, author of 2022 bestseller Cloudmoney, and a keynote 
speaker at the conference, explains, the hype can only take off if we’re in it 
together, driven by males, destined for market greatness. “If anything, 
GameStop could be a reaction against the zero-sum futility of day-trading. Far 
from saving you from bullshit jobs, trading is a bullshit job, and the only way 
to temporarily win at it is not to throw yourself into battle against ‘the 
market.’ It’s to collaborate in swarms.”
One of the MoneyLab network premises is the assumption that a critique of 
social media should also have a financial-economic solution for content 
creators and not just get stuck in fake news or privacy complaints. We need new 
internet aka social media models in which peer2peer payments are an integral 
part. The attention economy as we know it has resulted in an army of 
influencers struggling to make a living. Most artists and designers are earning 
far less than a minimum wage—a situation that only got worse during the Corona 
pandemic. If the aim is to cancel the Silicon Valley ‘social contract’ (data 
extraction in exchange for free services), we will need another financial 
infrastructure that will be situated ‘underneath’ digital services—with or 
without blockchain, Bitcoin, Ethereum tokens or ‘proof of work.’
Moneylab#13: Krypto: Decrypting the Artist, in Limassol, consists of a 2 day 
conference and an exhibition. 
Conference:
3-4 Nov 2023, 10:00-12:30, 15:30-18:00
MAD Lab, 3rd Floor, Potamitis Building, 8 Kitiou Kyprianou st
Exhibition: 
Opening: 3 Nov 2023, 19:30-21:30
Duration: 7 Nov - 1 Dec 2023
Opening days/times: Tue-Fri / 17:30-20:30
Venue: NeMe Arts Centre, Corner of Ellados and Enoseos streets, Limassol

Participating artists:
Rodrigo Azaola, César Escudero Andaluz, Austin Houldsworth, Karima Klasen, 
Rosemary Lee, Agoston Nagy, Paul O’ Neill, Dipo Olaosun

Conference Programme:

Friday 3 November, 2023
10:00-10:10: Yiannis Colakides: Welcome/Housekeeping
10:10-10:30: Geert Lovink: Introduction
10:30-11:30: Barbara Cueto
11:45-12:30: Rosemary Lee
12:30-15:30: Lunch break
15:30-16:15: Joshua Davila
16:15-17:00: Inari
19:30-21:30: Exhibition Opening

Saturday 4 November, 2023
10:20-10:30: Yiannis Colakides: Housekeeping
10:30-11:30: Tara Merk
11:45-12:30: Stefan Heidenreich
12:30-15:30: Lunch break
15:30-16:15: Adam Brown
16:15-17:00: Austin Houldsworth
17:00-17:20: BREAK
17:20-18:20: Brett Scott

Conference abstracts and bios:

Barbara Cueto

Blockchain narratives have moved from obscure techno-economic circles to the 
mainstream art market after an NFTwas sold at a Christie’s auction for 69 
million USD. The Non-Fungible-Tokens, minted on a blockchain, overnight became 
a speculative object of desire, only to go into hibernation during the 
crypto-winter. But blockchain is much more than just a gif on an NFT. The 
distributed ledger is still an open, adaptable technology, which can reproduce 
any social imaginary. It is a sand-box for institution-making.

In my talk, I would propose a dual analysis, one that considers blockchains as 
political devices that continue the legacy of digital activism, and another 
about artistic practices that think through the technology. The result of this 
double investigation proposes Critical Blockchain Art, a new artistic practice 
whose political agency lies in its ability to imagine and enact new imaginaries 
that produce counter-hegemonic orders that organise a political trans-local 
community of agents. Critical blockchain art conveys a new infrastructure of 
critique and facilitates structures of belonging that embody the same 
prefigurative gesture that defined the social movements of the 2010s, while 
generating new forms of aesthetic resistance.

Barbara Cueto is an independent curator based in Berlin. Her projects are at 
the intersection of contemporary art, new technologies and activism. She is 
currently working as online curator for LAS – Art Foundation in Berlin.

She holds a PhD in Cultural Analysis from the University of Amsterdam titled 
“White Papers on Dissent. Politics & Poetics of Blockchain”, which investigated 
decentralised ledger technology as a tool for radical imagination. She is an 
alumna of de Appel Curatorial Programme in Amsterdam, she holds a MA in Art & 
Heritage from the University of Maastricht (NL), and a BA in Journalism from 
the Complutense University of Madrid (SP).

She has convened and curated projects at institutions like Photo Wien in 
Austria, C/O Berlin, InterAccess in Toronto, Van Abbemuseum in Eindhoven, 
Fundación La Caixa in Barcelona, MMOMA Moscow, Asian Culture Centre in Gwangju, 
La Casa Encendida in Madrid, Bétonsalon in Paris, or Impakt Festival in 
Utrecht. She has held curatorial and research fellowships at Singapore Art 
Museum, Museum of Modern and Contemporary Art in Seoul, and has also been 
resident at Tokyo Wondersite in Japan, Rupert in Lithuania, and Cité des Arts 
in Paris.

Rosemary Lee

Sales of NFTs drastically slumped after peaking in January 2022, leaving many 
of the promises made about cryptocurrency’s capacity to democratise the art 
market unmet. The idea that using NFTs as “smart contracts” could solve the 
difficulties of monetising digital artworks appealed to many, and platforms for 
brokering such sales presented creators with new avenues to make money from 
their work. But now that daily sales have fallen to a fraction of what they 
were in previous years, the revolutionary potential of NFTs for art has largely 
failed to materialise. Considering this phenomenon from a historical 
perspective, this presentation looks at the role of technosolutionism in the 
rise and fall of crypto art. There is a long history of proposing technologies 
to solve the problems created by technologies, a cycle that may help to enrich 
our understanding of the genuine potential that new economic models for art 
that blockchain technology may have but that may not be likely to be achieved. 
Examining the recent craze around NFTs in relation to notable instances from 
the past, this talk explores how artists have responded to the challenges of 
changing technological conditions concerning the sale of art.

Rosemary Lee is an artist and media scholar whose work considers how current 
developments in image production fit within larger narratives about art, 
vision, knowledge, and relations between humans and machines. Informed by the 
perspective of media archaeology, she seeks to develop a better understanding 
of how current methods and ideas about art and technology are influenced by 
those of the past.

Lee teaches at the University of Porto in the Faculty of Engineering. She 
completed her PhD at the IT-University of Copenhagen in 2020 with a thesis 
entitled Machine Learning and Notions of the Image. Her book Algorithm, Image, 
Art develops on the premise of that research and is scheduled for publication 
in 2024.

Rosemary Lee’s work has been presented in international contexts related to art 
and technology including at Ars Electronica, transmediale, V2_, gnration, and 
HMKW. Her artistic research has been supported with fellowships funded by the 
Austrian National Library, the Danish State Art Fund, the Arts Council Norway, 
Nordic Culture Point, and the transmediale Vilém Flusser Archive Residency for 
Artistic Research. She is represented by Galerie Gilla Lörcher, Berlin since 
2013.

Joshua Davila

Over the last decade, blockchains and crypto have opened up a new terrain for 
political action. It is not surprising, however, that the crypto space has also 
become overrun by unscrupulous marketing, theft and scams. The problem is real, 
but it isn’t a new one. Capitalism has ruined crypto, but that shouldn’t be the 
end of it. The art world has also been taken by storm with the introduction of 
NFTs and its associated influx of capital. Do NFTs only have more of the worst 
aspects of the art market to bring? Understanding the technology through the 
lens of his latest book, Blockchain Radicals: How Capitalism Ruined Crypto and 
How to Fix It, Joshua Davila will discuss how the technology can be used for 
producing more collective autonomy in the arts.

Joshua Davila is the author of the book Blockchain Radicals: How Capitalism 
Ruined Crypto and How to Fix It out now through Repeater Books. He is also the 
no longer anonymous creator behind “The Bockchain Socialist,” a blog and 
podcast exploring the intersection of crypto and left politics.

Yoshinari Nishiki (a.k.a Inari)

With over 450 ecolabels operating in 199 countries, it may seem unnecessary to 
introduce more, especially when some with questionable goals are gaining 
increasing prominence. Despite “working for a better environment” being the 
only currently binding narrative, there is room to play with this concept. Why 
not take it to the extreme and create one for a product or service that was 
never technically produced in the first place? The “(un)made” certificate is a 
proposed new ecolabel that guarantees creativity in avoiding production. An 
example of an (un)made object is the EROI Drink, an energy drink made from 
invasive Japanese knotweed. Without any marketing efforts, the price of the 
drink stabilized at 20 euros per bottle as of 2023, earning the initiator an 
hourly wage of 72 euros. For some, this (un)made object might appear to be an 
environmental collectible, paving the way for a potential source of income for 
creative practitioners.

Yoshinari Nishiki (a.k.a Inari) has always explored unconventional ways of 
resource circulation. Projects pursued include the infinite multiplication of 
bananas (Banana Multiplier 2013), a legal train ticket recycling scheme using 
pigeons (Homing Pigeon Unused Train Ticket Delivery System 2014), a 
courier-free free transport system (Contingent Cycle Courier 2019), and an 
energy drink made from waste materials (EROI Drink 2020). 

In 2023, Inari developed his art practice into a culminating concept called 
“(un)making” – an ultimate mode of production where technically no production 
takes place. He is currently seeking to establish an environmental certificate 
based on this concept and started his PhD (engineering) on the same subject. 

Tara Merk

In her talk, Tara draws on in-depth qualitative research with the historic NFT 
community to foreground five roles that NFTs play in art, beyond the art 
market. Specifically she shows how artists use NFTs as (1) a tool for systemic 
change, (2) a new way to community, (3) a ritual artefact, (4) a means for 
preservation, and (5) a new medium.

Tara Merk is a political science PhD student working in the BlockchainGov & 
Metagov projects, as well as with Other Internet. Her current research, 
conducted mainly through participatory action research and other modes of 
digital ethnography, focuses on Exit to Community, DAO governance design, Web3 
labour as well as NFTs and digital artist communities. She previously held 
various roles in the blockchain industry after studying in Maastricht, Hong 
Kong, and Dublin where she completed her MSc in the field of information 
systems management focusing on institutional entrepreneurship in Bitcoin. 

Stefan Heidenreich

Initially, every new technology is used to support old content. This also 
counts for NFTs. Their main task was to emulate the cult of the exclusivity 
that currently dominates the art world. A »non fungible token« is a declaration 
of exclusivity. Crypto technologies could offer much more productive 
applications for the arts. To recognise them, one needs to give a closer look 
at the modernist conditions of cultural economy.

Historically, modern art emerges together with the art market in the 19th 
century. It promotes the exclusive and unique work of art as an apex of private 
property. For that purpose, artisanal non-reproductive techniques of the 18. 
century were being preserved. Modernism has always favoured conservative modes 
of production.

The art market serves the collectors. Their preferences define not only the 
price, but also cultural values and the selection of works in exhibitions. 
Public judgment was rendered completely irrelevant. At the beginning of the 
21st century, the art production overwhelmingly caters to big collectors, 
philanthropists or oligarchs. Their cult of exclusivity has conquered the 
globalised art and its markets in what may best described as cultural 
colonialism.

From that viewpoint, there are some political and cultural tasks to which 
crypto-technologies could make important contributions.

Democratic modes of exhibition making should be empowered in order to balance 
the monopoly of the big collectors and of the curators who by and large serve 
their interests. The public should be enabled to decide what is to be shown in 
public venues and in institutions funded with tax payers’ money.
Artistic production should be liberated from the commitment to exclusivity and 
originality, and should adapt to new standards and formats that favour copies, 
imitations, and remixes.
Around the globe, artistic practices which were suppressed and marginalised by 
the art market should be explored, discovered, and reactivated.
Crypto-technology can support all these cases, for example by tracking viewers’ 
preferences and mapping public recognition. Crypto tools could help organize 
and promote democratic modes of exhibition making. Smart contracts may 
encourage artistic reuse.
Stefan Heidenreich is an author, based in Berlin. Research on media, art, and 
economy. Current issues are the democratisation of art (Attraction and 
Assembly, Merve 2023), economies without money (Money. For a non-monetary 
economy, Merve 2017). Most recently, he taught at the University of Cologne, 
the University of Basel and the Art Academy in Düsseldorf.

Adam Brown

The paper will explore the global exchange of images of architectural projects 
linked to cryptocurrency speculation, designed to locate a range of utopian and 
libertarian projects affectively and geographically within a global narrative 
economy. Images of Patrick Schumacher’s navigable design for the micronation 
‘Liberland’ – a free territory in a ‘no-man’s land’ between the borders of 
Croatia and Serbia – and Ecuador’s ‘Bitcoin City’ illustrate the hyperstitional 
currency of the networked architectural image – not only a representation of 
space but of its very possibility, paradoxically pitching financial innovation 
as a guarantee of the continuity of established means of spatial reproduction. 
This paper explores spatial representation as a particular trope of 
‘imaginative capture.’ (Bear, L.) and how the global exchange of digitally 
manufactured photorealistic architectural images functions as a key mechanism 
of capital generation under Neoliberalism and its successor paradigms. The 
residual truth function of the photographic image serves to anchor conviction 
in a reality-to-be, in the face of both the play of probabilities and 
conditions of the necessary risk to secure sufficient gains. (Ayache, E., 2015) 

Cryptocurrency speculation is represented as potentially productive of both 
cities and states, in the process pegging its value not only to the ‘spatial 
fix’ described by David Harvey, which allows capital to maintain growth during 
crises of overaccumulation via the global relocation of production, but also to 
a longstanding representational/legal regime of the global North which makes 
value claims based in representations and the processes of their production – a 
mechanism that underscored the age of Northern European colonial expansion. 
(Graeber & Wengrow, 2022) The truth function of the blockchain, understood as a 
transparent and ‘omniscient’ ledger, echoes that of the vast archive of 
photographic images (architectural and otherwise) that underscore the 
production of a hegemonic ‘reality’ linked to crises of mid-twentieth century 
colonial power. Via images of possible and impossible cities, cryptocurrencies 
are similarly embedded in operations within the representational economy. The 
image and the story of its production encodes magnified possibilities but also 
the possibility of even greater failure – the lock-in of processes that 
virtually guarantee future acts of creative destruction, the persistence and 
even acceleration of dynamic uncertainty. 

Adam Brown is currently Course Director for the BA(Hons) Photography and 
Imaging at London South Bank University, and a member of the Centre for the 
Study of the Networked Image at LSBU. His previous institutional positions have 
included photographic lead on the BA(Hons) New Media Arts at James Cook 
University, Queensland, Australia, focussing on immersive imaging, 
three-dimensional capture, and new media art. His published research explores 
the visualisation of urban development in the context of speculative activity 
and financialised economics, most recently in the volume ‘Co-Curating the City: 
Universities and Urban Development,’ (2022, UCL Press) In 2019 he was one of a 
team who won the Post-Photography Prototyping Prize, organised by the 
Photographers’ Gallery, London, and Fotomuseum Winterthur (Austria). During 
Lockdown in the UK, he collaborated with software developers Elixxier, 
designers Minzhang Sun and Harikrishnan, and 3D scanning company FormCapture to 
develop a completely socially distanced photography workflow. His artwork has 
been exhibited in London, Melbourne, Bristol and other locations.

Austin Houldsworth 

Continuing this exploration, he has applied the counterfactual design approach 
for this year’s Moneylab. In his talk, he will introduce these newer projects 
called “trickle down” and “level up.” And give an overview of this ongoing love 
/ hate relationship with money.

Austin Houldsworth is an interdisciplinarity design researcher and educator 
with a focus on critical & speculative design. His work strives to leverage 
change through the application of design within unfamiliar disciplines. Like 
redesigning monetary systems (doctoral thesis ‘For money’s sake’ 2018), 
building prototype human fossilisation machines (2 million &1AD commissioned by 
Tatton Park biennial), creating the ‘Intergalactic Estate Agency’ at the Eden 
Project, or founding the longstanding ‘Future of Money’ design awards. More 
recently he received funding to create 3 counterfactual 1970s mobile phones 
that embody alternative notions of identity, which challenge the reductive 
notion of identity that is fundamental within the identifier systems currently 
used within telecoms networks.

Brett Scott

“The War for our Wallets in an Age of AI: Our monetary system” is rife with 
contradictions. Debates about the future of money contain a confusing jumble of 
predictions, many of which are warped by misunderstandings and commercial 
interests. We’re told that a cashless society is inevitable, that CBDCs are the 
result of Bitcoin, that stablecoins are going to displace the banking sector, 
and that cryptocurrencies are competing with the US dollar. In this talk, Brett 
Scott will show why very few of these forecasts are accurate, and will lay out 
a clear framework for understanding the different layers of money in our global 
economy and how they interact with each other.

Brett Scott is a journalist, campaigner, monetary anthropologist and former 
financial broker. He’s the author of Cloudmoney: Cash, Cards, Crypto and the 
War for our Wallets (Penguin: 2022), and The Heretic’s Guide to Global Finance 
(Pluto Press: 2013)
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