E. Morozov's long take is at https://thebaffler.com/latest/capitalisms-new-clothes-morozov
Tl;Dr:
The Age of Surveillance Capitalism’s most pronounced shortcomings have to do with the relationship it establishes between capitalism and surveillance capitalism—as well as the way in which it prioritizes the problems of this new market form over those of capitalism itself.
...
By seeking to explicate, and denounce, the novel dynamics of surveillance capitalism, Zuboff normalizes too much in capitalism itself.
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