The denunciation of Big Data published by Geert Lovink a few weeks ago 
continues to fidget uncomfortably in my mind (as with Carlo, it would seem). 
While Geert makes a convincing case for throwing off the tyrannical shackles 
that data enslaves us with, his position is very much absolutist. He does not 
propose a categorisation of data typologies, that might allow one to 
distinguish between what is harmful, and what has proven to be helpful. The 
condemnation is categoric. And while Geert does not appear to call for the 
abolition of all data, he definitely considers it a negative thing whose place 
in society must be severely curtailed.

This assertion of the globally negative nature of data has been the occasion 
for some contradictory musings on my part. Is data part of the 
capitalistic-industrial complex that is destroying the planet, as Geert writes? 
Or does it have redeeming features, or much more than that, can one possibly 
consider data as being a component of the “natural” order of things?

There are continual comparisons between how the mind handles data and the way 
computers do it. It has been pointed out, for instance, that the workings of 
the mind itself is algorithmic in nature. And while this is presented as a 
“revelation” (pleasant or unpleasant), it should not come as a surprise, since 
humans clearly invented computers in our own image. Or at least in the image of 
rational, technical reasoning, that dimension of our psychic existence that is 
readily replicated by the execution of a computer programme. The computer 
provides an abstract, conceptual environment capable of mediating human 
interpretations of things, in which data plays a primordial role.

It’s this comparison between the mind and the computer that incites a coterie 
of hyper-wealthy individuals to espouse the technicist myth of a so-called 
singularity, achieving a sufficiently sophisticated computer that will enable 
them to upload the contents of their brain, somehow translating neuron-data 
into digital data. After which they’ll be able to live forever, released from 
the limitations of their naturally degrading bodies.

Harari wrote critically about this in “Homo Deus”, pointing out the spurious 
conceit of such an endeavour, because we have no scientific grasp on the nature 
of consciousness, which will not be transferred magically into the machine. 
Human minds are endowed with meaning, while so-called artificial intelligence 
makes calculations whose very meaning needs an alive human being in order to be 
understood.

It’s the question of data in the cosmos that is so fascinating. The natural 
world is more than a duality between matter and energy. Data exists naturally, 
to the point that it would not be exaggerated to characterise the universe as 
being composed of a trilogy: matter, energy and data.

For the moment, the only natural data we know of is biodata. This is so with 
neurons stocking and manipulating the myriad informations that occupy each of 
our heads, as evoked above. Maybe in this respect consciousness is just an 
operating system, in a mechanistic view of our psyches. Or maybe speculation 
about the existence of a human soul are founded, who knows! Apart from thought 
processing information wilfully, our body uses data to function (move about, 
run itself, process food and energy, repair itself…).

What goes beyond this is how biodata in the form of genetic code defines us as 
creatures (and all other creatures), how it contains the blueprint that 
specifies us as organisms in enormously sophisticated detail. How at the moment 
of inception is set into action a programme (an application?) that goes about 
“automatically” executing the fabrication of what nine months later will 
constitute a viable human being.

From the point of view of our current level of scientific knowledge, such a 
process that uses energy to convert data into living matter appears to be 
miraculous.

Best wishes -
Joe.



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