BusinessWeek Online
Innovation & Design 
March 11, 2009

A weekly guide to innovative people, ideas, and companies

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This Week's Top Story

An Innovation Action Plan for Obama
The President must help the U.S. get back into the innovation game. Here's a 
seven-point plan he should follow 
http://newsletters.businessweek.com/c.asp?755342&cf16b2f231665666&1

MORE TOP STORIES

The Ever Inventive Saul Griffith
The engineer, entrepreneur, and MacArthur Fellow is on a mission to stop global 
warming-with a little help from Google 
http://newsletters.businessweek.com/c.asp?755342&cf16b2f231665666&2

Empathy Is Growth
Knowing the wants of your customers is more important than out-innovating your 
competitors
http://newsletters.businessweek.com/c.asp?755342&cf16b2f231665666&3

Video: Ask the Innovation Guru
Brazilian designer and BusinessWeek reader Josmael Roberto Kampa asks Bruce 
Nussbaum for his opinion of "Blue Ocean Strategy," the simultaneous pursuit of 
differentiation and low cost 
http://newsletters.businessweek.com/c.asp?755342&cf16b2f231665666&4

Company Growth Through Opportunity Maps
Analyzing so-called opportunity maps can help companies distinguish between the 
handful of moves they should make and those to avoid
http://newsletters.businessweek.com/c.asp?755342&cf16b2f231665666&5

Material Innovation
Smart substances, intelligent interfaces, and sensory surfaces are redefining 
our environments and transforming our way of life
http://newsletters.businessweek.com/c.asp?755342&cf16b2f231665666&6

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