A whole-hearted AMEN to this clarion call by my good friend Brad Friedman.

MCM

Airwaves We Can Believe In
  We Can Believe In
Or, The Return of Fairness...

by Brad Friedman

http://www.bradblog.com/?p=6832

Promises on the campaign trail are one thing, as are position 
statements posted on one's campaign website. But positions posted at 
Whitehouse.gov by a President are quite another and raise the bar, as 
far as I'm concerned, in regard to holding feet to the fire for any 
particular promise, statement, or posted position.

Thus, while perusing President Barack Obama's new White House website 
last night, there was much I found of interest. There was a bit, here 
and there, on issues of Election Reform --- particularly of note to 
this site, of course --- which I'm sure I'll get to in a bit. But, 
for the moment, this comment from the "Technology" page caught my 
eye, as posted in the section titled "Ensure the Full and Free 
Exchange of Ideas through an Open Internet and Diverse Media Outlets" 
[italics mine]...

Encourage Diversity in Media Ownership: Encourage diversity in the 
ownership of broadcast media,
promote the development of new media outlets for expression of 
diverse viewpoints, and clarify the public interest obligations of 
broadcasters who occupy the nation's spectrum.

One of the reasons I was most looking forward to the likely-victory 
of John Kerry back in 2004, was so that I could begin to make his 
life a living hell in regards to Media Reform, the most important --- 
in my opinion --- reform of all at this particular point in the 21st 
Century. While the Supreme Court has declared many times that the 
right to vote is protective of all other rights, I'd suggest that the 
right to be informed, accurately, via our nation's publicly owned 
airwaves, is the right that ensures our right to vote is ultimately 
protective of anything.

With our current hard right-leaning corporate media landscape, every 
attempted reform, including Election Reform, by any Democratic 
administration, must overcome a nearly impossible crucible of 
rightwing opposition --- and more disturbingly, propaganda --- across 
the nation's public airwaves.

That built-in impediment --- not faced by policy agenda from the 
Right, which, in fact, benefits from that unholy and unAmerican (yes, 
unAmerican) imbalance --- must end, if this country is ever to find 
its equilibrium, and restore itself from the twenty year imbalance 
that has quietly decayed the nation's sense of Reality-based policy 
since Ronald Reagan dismantled the Fairness Doctrine in 1987.

That quiet change to 38 years of direct governmental oversight, 
attempting to ensure responsible corporate use of, and balance on, 
the publicly owned airwaves since it was first established in 1949, 
quickly paved the way for the Limbaughs, Hannitys, O'Reillys, 
Ingrahams, Liddys, Bennetts, Pragers, Medveds and other ditto-headed 
miscreants, propagandists and ideological-driven Savages to take 
unfettered and virtually insurmountable 24/7/365 control of the 
nation's hearts and minds vis a vis the public broadcast spectrum. 
With that non-stop, disinformative, brainwash-wire pumped 
around-the-clock into virtually every rush-hour bound vehicle of the 
American electorate, it was only a matter of time before the same 
falsely-propped up beliefs and agenda were echoed in the 
non-regulated realm of corporate cable news.

And, to finally kick that folly into overdrive, President Bill 
Clinton ensured that whatever independent media voices remained on 
the public spectrum would soon be swallowed up by corporate behemoths 
via his Telecommunications Act of 1996 which would destroy any last 
remnants of protection against local and national media monopolies.

So, here we are, wondering --- no matter who you believe actually won 
the Presidential Elections of 2000 and 2004 --- how it could be that 
a failure like George W. Bush could even come close to winning a 
national election, and how it could be that so many Americans have 
been duped into voting, again and again and again, against their own 
best interests in the belief that they are doing the very opposite.

To paraphrase the Bill Clinton campaign of 1992: It's the 
publicly-owned airwaves, stupid.

They are ours. We issue leases to the corporations --- who have come 
to falsely believe they own them --- out of the kindness of our 
public hearts. And with that government largesse, they have a 
responsibility to the public which has been, by and large, completely 
abandoned.

Despite the whining you've been hearing from the Wingnut Welfare 
Queens benefitting from the abandonment of oversight of our airwaves 
(and if you've yet to hear it, you will) the bar of "regulation" 
under the Fairness Doctrine was quite minimal. As Steve Rendell of 
Fairness and Accuracy in Reporting (FAIR) wrote, "The Fairness 
Doctrine had two basic elements: It required broadcasters to devote 
some of their airtime to discussing controversial matters of public 
interest, and to air contrasting views regarding those matters."

"Stations were given wide latitude as to how to provide contrasting 
views: It could be done through news segments, public affairs shows 
or editorials," he explained, before noting quite pointedly, "The 
doctrine did not require equal time for opposing views but required 
that contrasting viewpoints be presented."

That's not much to ask, but even that much is fiercely opposed, 
naturally, by the wingnuts who currently monopolize virtually every 
available inch of the public spectrum.

But while the now-dissolved burdens of the Fairness Doctrine were 
quite low, the responsibility for the nation's media, as noted in the 
U.S. Constitution's very first amendment in the Bill of Rights, is 
quite high.

The "Press" is the only industry mentioned by name and given specific 
dispensation in that Bill of Rights. With that comes responsibility. 
And it is one that has long ago been abandoned in favor of pure 
profitability by the very select few who control and determine what 
it is that Americans will be allowed to hear on the nation's public 
airwaves.

Enough is enough. Want change? It may happen, incrementally, with the 
mandate a Progressive agenda has finally been given Obama --- at 
least eight years too late, but he's finally been given it. Want real 
change? At the pace and breadth that this country actually requires 
after so many years of polluted decay through backwards, 
self-defeating policies falsely propped up by the endlessly 
disinformative propagandistic narrative courtesy of our own public 
airwaves?

Reform the use of those airwaves. Reform it now. Reform their use 
boldly and in the spirit of the responsibility spelled out in the 
U.S. Constitution. "Encourage diversity in the ownership of broadcast 
media," and, as Whitehouse.gov now further proposes: "clarify the 
public interest obligations of broadcasters who occupy the nation's 
spectrum."

And let us all say: Amen.
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