Dear all, 

We are pleased to announce the upcoming #DiPLab webinar, which will take place 
on Wednesday, June 14, 2023, at 3:30 PM (CEST) . This occasion is made even 
more special by the presence of Matheus Viana Braz , who will present an 
exclusive preview of our report Micro-work in Brazil ( Microtrabalho no Brasil. 
Quem são os trabalhadores por trás da inteligência artificial? ), conducted in 
collaboration with the LATRAPS laboratory at the Minas Gerais State University 
(UEMG). 


Matheus Viana is a psychologist and assistant professor in the Department of 
Psychology at UEMG and a professor in the Graduate Program in Psychology at the 
Maringá State University (UEM). He is also a researcher partner of the DiPLab 
research team. His research focuses on the transformations of work in the 
digital age, with a particular emphasis on independent workers and micro-work 
platforms. 

This webinar will be held online on the BBB (Big Blue Button) platform . We 
invite you to register using the following link : [ 
https://diplab.eu/matheus-viana-braz-guest-speaker-of-our-monthly-diplab-seminar-wed-14-june-2023-330-pm-cet/
 | 
https://diplab.eu/matheus-viana-braz-guest-speaker-of-our-monthly-diplab-seminar-wed-14-june-2023-330-pm-cet/
 ] Once registered, you will receive instructions on how to access the webinar. 

Please feel free to forward this message to any potential participant in your 
networks, or to anyone else who may be interested. 

On behalf of the DiPLab team, 
Antonio Casilli 




Who are the microworkers in Brazil? Working Conditions, Worker’s Health and 
Managerial Ideology in AI Data Annotation Platforms 



This presentation builds upon the upcoming research conducted by DiPLab/LATRAPS 
titled “Microwork in Brazil: Who Are the Workers Behind Artificial 
Intelligence?” to offer a unique perspective on the data production for AI 
training in Brazil. The focus of this presentation is to analyze the impact of 
working conditions on the health of individuals engaged in informal platform 
jobs in Brazil, particularly emphasizing the relationship between these 
conditions and managerial ideology. The data sources utilized in this analysis 
also include a digital ethnography conducted between 2020 and 2021, analysis of 
platform websites terms of service, and in-depth interviews with Brazilian 
microworkers. By examining the four mediation systems of economics, politics, 
ideology, and psychology, the presentation argues that managerial ideology, 
intertwined with the Californian ideology, plays a crucial role in labor 
management. The primary objective of this ideology is to ensure worker 
compliance with the platforms while concealing labor conflicts by shifting them 
to the individual level, thus creating an environment of individualized 
suffering. 




[ https://matheusvianabraz.net/ | Matheus Viana ] is a psychologist and 
assistant professor in the Department of Psychology at the [ 
https://ufmg.br/international-visitors | Minas Gerais State University ] 
(UEMG), Brazil, and a professor for the [ 
http://www.cpr.uem.br/international/index.php/en/teaching/graduate-programs/285-graduate-program-in-psychology
 | Graduate Program in Psychology at the Maringá State University ] (UEM). He 
holds a Ph.D. in Social Psychology from the São Paulo State University (UNESP) 
and was a junior visiting researcher at the Paris Diderot University, France in 
2017. His research focuses on Digital Labor, Platform Labor, Artificial 
Intelligence and Automation of Work, and Worker’s Health. 

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