Shigeru Miyamoto comments on AI, says “Nintendo would rather go in a different 
direction”
Posted on July 4, 2024 by Brian(@NE_Brian) in General Nintendo, News

The rise of AI has been prominent including in the gaming industry and 
development of projects, but Mario and Zelda creator Shigeru Miyamoto doesn’t 
seem overly interested in the technology at the moment.

The New York Times relayed a few comments from Miyamoto, who was in attendance 
for a media event at the upcoming Nintendo Museum in Japan. It will officially 
open its doors in Kyoto on October 2.

As far as the AI comments are concerned, Miyamoto was discussing Nintendo’s 
general approach and looking to find what makes the company special. While more 
and more companies are moving towards that tech, “Nintendo would rather go in a 
different direction.”

Miyamoto’s full words are as follows (provided by The New York Times):

“It might seem like we are just going the opposite direction for the sake of 
going in the opposite direction, but it really is trying to find what makes 
Nintendo special. There is a lot of talk about A.I., for example. When that 
happens, everyone starts to go in the same direction, but that is where 
Nintendo would rather go in a different direction.”

<https://nintendoeverything.com/shigeru-miyamoto-comments-on-ai-says-nintendo-would-rather-go-in-a-different-direction/>
<https://nintendoeverything.com/nintendo-comments-on-generative-ai/>

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