How does marketing communication work? _____________________ Sompon Chanvaivit Siam City Cement Public Co.,Ltd Saraburi Operation 99 Moo 9 Friendship Highway, Tabkwang, Kaengkoi, Saraburi 18260 Thailand Phone (66 36) 240-930 Ext.3601 Fax (66 36) 357-218 Mobile (66 81) 910-2936 E-mail www.siamcitycement.com
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----- Forwarded by Sompon Chanvaivit/PLT3/SCCC/TH on 03/03/2009 01:42 PM
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A disappointed salesman of a Cola company returns from his Middle East
assignment. A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East, I was very
confident that I would make a good sales pitch as Cola is virtually unknown
there. But, I had a problem I didn't know how to speak Arabic. So, I
planned to convey the message through three posters...
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First poster - A man lying in the hot desert sand...totally exhausted and
fainting.
Second poster - man is drinking our Cola.
Third poster- Our man is now totally refreshed.
Then these posters were pasted all over the place
"That should have worked," said the friend.
The salesman replied "I didn't realize that Arabs read from right to left"
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