*Yesterday I visited two websites where underlining had gone wrong.* At each
site, I clicked underlined (underscored) words and phrases, expecting to be
taken to more information. But there was no click. I just sat there, staring
at an unchanging screen.

* *

*In the old days, we used underlining for emphasis.* Now underlining
indicates a hyperlink. When underlining appears online--even in email or
word-processed documents--people expect it to indicate a link.

* *

*If underlining is no longer a good tool for emphasis, what is?* Try a bold
font. I have used bolding in this post to emphasize the beginning of each
paragraph. The bolding should help you skim the message and quickly get the
main point in each paragraph.

* *

*By contrast, italicized words do **not** draw the reader's
attention.*Italics give a word or phrase emphasis in a sentence, as in
the previous
sentence and the word *not*. But italics do not make words stand out in a
visual scan. For that purpose, use a bold font.

* *

*Caution: Avoid reader dizziness.* I get *dizzy* when *bolding* is
usedsporadically, as in
*this paragraph**.* As a reader,* *I would rather skim *bold headings*
and *bold
paragraph openings* than have to sift through bold type
*sprinkled*throughout a document.

* *

*Let's not confuse readers with "links" that go nowhere.* At one of the
sites I visited yesterday, every heading was underlined, which naturally led
me to believe the headings were links. I went so far as to examine my mouse
and *Ctrl* key, thinking they had frozen on me. Don't confuse readers: For
headings, use a bold font or larger font--not underlining.


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