Tufts University did a study and found that 91% of women experience cravings. 
So you see, you are not alone in your desire for chocolate.

I can sit here and say, "just don't eat it," but at the end of the day maybe it 
would be better to create some kind of game plan to help deal with the craving. 
After all, your brain is searching for something to make it feel good, and most 
likely will continue to push you until you find that release. So here's what I 
propose:
One of the biggest reasons we have cravings is we are not eating enough 
calories throughout the day. Restrained eaters usually consume less than 1,000 
calories a day and inevitably leave out some food group that's needed to make 
up a complete diet. To top it off, they usually aren't thinner than those who 
have a regular caloric intake.

Nutritionists will tell you that calorie restriction will often lead to binge 
eating, or over eating the wrong foods, when given the chance. Avoid this 
situation by eating a healthy and balanced diet. If you get cravings, have a 
bite of something or a few pieces, rather than the entire bag. Go for the real 
deal and avoid fat-free or imitation versions.


People grab comforting food to alleviate stress. If you notice yourself going 
for the yummies at a stressful moment, create an emergency door. Get on the 
phone and call a friend if you need to vent. 

If you're not having personal stress, then just go exercise and get those 
positive hormones flowing. Music, friends, and exercise are all great ways to 
wait out the craving until it passes.


Not getting enough sleep? University of Chicago did a study that found that a 
few sleepless nights raised your appetite trigger (ghrelin) by about 30%. I'm 
not that big on caffeine, but when you find yourself reaching for the food 
because you are exhausted, get yourself a green tea or coffee without all the 
whipped cream and sugar. Granted, it's not a solution for a good nights rest, 
but it will be better than going for high calorie foods.


A lot of us will grab snacks just out of habit. For some people, every time 
they watch TV they will have a customary snack to go with it. For others it may 
be sweets after dinner. Bob Maurer, Ph.D., of One Small Step Can Change Your 
Life, suggests "the stop technique." When you reach for food, say "STOP," and 
picture yourself lean and fit. 

Other ways to break your eating habit are to avoid being around a lot of snacks 
during times when you want food, and change your focus to something other than 
food, like doing laundry, reading, listening to music or dancing.
Most of us have cravings, especially in times of stress, but there are ways to 
lessen the impact of them on our waistlines.

 
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