*A Song and video: A Unique Prayaas to sensitize youth about ragging * Continuing its seven year long battle, CURE (www.noragging.com) has done another first: a song and video on ragging. Being the first organization to take a stand against ragging, CURE has done several campaigns including newsletters, slogan stickers, announcing the No Ragging Day and working as a consultant to the Raghavan Committee of the Govt. of India.
The latest addition, a song and video on ragging, which Mohit Garg (CURE Co-founder) claims will take the campaign against ragging to a new dimension. He says "There is absolutely no audio-visual content to sensitize the youth against ragging. The youth of today do not like to take orders; all these warnings and threat of punishment do not work. They want to know 'why' they should not indulge in ragging. This is what the video does in a beautiful and convincing way". Adds Varun from CURE, "When we showed it to our friends, they said "Now, we understand why you were working against ragging all this time. Earlier we thought it was a useless cause". The USP of the song and video is not only that it is the first of its kind on ragging, but the lyrics of the song, the composition, singing and the design of video have all been done by first year students. A four minute video with a hummable tune, visuals full of youthfulness and hardcore facts brought tears to the eyes of many who say the first-cut. The release of the video will be timed with the reopening of colleges across the country. When asked, how will people get to see the video, Mohit said, "There are screens in Metro Stations, in McDonalds, cinema theatres and ofcourse, television. We are approaching all of them and also youth brands for sponsorship. We have met with positive response everywhere. Principals of many prominent colleges have shown keen interest in showing the video in their colleges. And then the internet is there, youtube and viral marketing. If you can help us reach out, come talk to us please!" When asked what CURE thinks the video will change, they had a simple answer, "It will make it fashionable not to rag!". *CURE Details:* Coalition to Uproot Ragging from Education www.noragging.com [EMAIL PROTECTED] 9873051418, 9971606116, 9891987559 -- Varun Aggarwal EECS PhD Student, MIT, http://web.mit.edu/~varun_ag/www/ MIT India Reading Group, http://india.mit.edu CURE, India, http://www.noragging.com --The delay in replying is not my indifference, but my incompetence --
