Assamese language distorted in ads Staff Reporter GUWAHATI, Nov 10 – Friends of Assam and Seven Sisters (FASS), India has appealed to the audio-visual media in Assam to stop broadcasting advertisements in which the Assamese language is insultingly distorted. In a statement issued to the press, FASS, India president Shantikam Hazarika said that in some of the local broadcasting channels, some Assamese language advertisements are being broadcast which are apparently dubbed by persons who do not know how to speak the Assamese language. "The result is that in these advertisements, the Assamese language sounds outlandish and ludicrous. Such distortions are an insult to the Assamese language. It is not expected that members of the media, which is one of the pillars of democracy, would take such annoying and irritating liberties with any language. It is also regretted that, despite protests, such atrocities are being committed on the Assamese language for such a long time," said Hazarika. Calling upon the concerned local channels to immediately stop broadcasting the offensive advertisements, Hazarika warned that no other people would tolerate such derogatory assaults on their language. "We find that there are many prominent citizens who regularly take part in the deliberations organized by these channels. We also request them to avoid these channels till the channels mend their ways," Hazarika said.
(The Assam Tribune, 11.11.2010)
