moonming opened a new pull request, #2020:
URL: https://github.com/apache/apisix-website/pull/2020
## Summary
- Rewrites `title` and `description` frontmatter for the **30 highest-impact
blog posts** based on SEO audit scoring
- All titles shortened to ≤55 characters (previously 58-89 chars), fitting
within Google SERP display limits
- All descriptions optimized to ≤155 characters with clear value
propositions and primary keywords
## Why
From the SEO audit of all 320 English blog posts:
- **82 articles** had titles >55 chars (truncated in Google search results)
- **107 articles** had descriptions >155 chars (truncated by Google)
- **27 articles** had titles missing primary keywords
- **81 articles** had descriptions lacking value propositions
This PR addresses the top 30 articles by potential SEO impact — these are
evergreen, high-search-volume topics.
## What changed
| # | Article | Title change | Description change |
|---|---------|-------------|-------------------|
| 1 | ARM server benchmark | 64→48 chars | 162→148 chars |
| 2 | OpenWhisk plugin | 58→47 chars, removed "Coming soon!" | Rewritten
with clear value |
| 3 | AI/ML load balancing | No change | 200→136 chars |
| 4 | Dashboard + Keycloak | 71→44 chars | 166→139 chars |
| 5 | Keycloak auth | 57→48 chars | Rewritten for clarity |
| 6 | HashiCorp Vault | 65→47 chars | Rewritten with specifics |
| 7 | API security pt 1 | 67→51 chars | 447→135 chars |
| 8 | API security pt 2 | 67→51 chars | 447→130 chars |
| 9 | Nginx observability | 59→39 chars, fixed "APISX" typo | 180→127 chars |
| 10 | Ory Hydra | No title change | Rewritten with specifics |
| 11 | Kafka proxy | No title change | 193→131 chars |
| 12 | Dapr integration | 68→45 chars | Rewritten for Kubernetes context |
| 13 | open-appsec WAF | 64→45 chars | 165→146 chars |
| 14 | Ingress Controller | 63→48 chars | Rewritten with comparison angle |
| 15 | Okta OpenID Connect | 81→53 chars | Fixed "OKat" typo |
| 16 | Centralized auth OIDC | 76→53 chars | Fixed "OKat" typo, rewritten |
| 17 | Java plugin | No title change | 185→117 chars |
| 18 | OpenTelemetry | 89→48 chars | Rewritten for clarity |
| 19 | Splunk HEC | 56→44 chars | Rewritten with plugin name |
| 20 | API monetization | 63→44 chars | 238→123 chars |
| 21 | Kafka logging | 56→46 chars | Rewritten, fixed typo "Wiht" |
| 22 | Zhengcaiyun case study | 86→55 chars | 199→141 chars, removed author
bio |
| 23 | APISIX vs Envoy | 58→49 chars | Rewritten with benchmark framing |
| 24 | mTLS config | 15→31 chars, added "APISIX" keyword | 243→141 chars |
| 25 | CVE-2021-33190 | 78→46 chars | 172→136 chars |
| 26 | ClickHouse logging | No title change | 162→139 chars |
| 27 | Geo-routing | No title change | 358→140 chars |
| 28 | Rust WebAssembly | 59→45 chars | Expanded from 95→140 chars |
| 29 | Google Cloud T2A | 39→52 chars, added "API gateway" keyword |
Rewritten with benchmark framing |
| 30 | gRPC-Web | No title change | Rewritten for clarity |
## SEO principles applied
1. **Keyword-first titles**: Primary keyword (APISIX, plugin name,
technology) appears early in the title
2. **Search-intent alignment**: Titles reframed from announcements ("Coming
soon!", "Announcing") to how-to/guide format
3. **SERP-safe lengths**: All titles ≤55 chars + ` | APISIX` suffix = ≤64
chars in SERPs
4. **Description value props**: Each description tells the reader what
they'll learn, not just what the article "describes"
5. **Typo fixes**: Corrected "APISX"→"APISIX", "OKat"→"Okta", "Wiht"→"With"
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