In plain pdftex I can define a string thus:
\def\booktitle{My Book Title}

and then reuse it later as
\rightline{\bf\booktitle}
 But in Context when I use
\rightaligned{\bf\booktitle}

it errors on the tag \booktitle

I tried \the\booktitle but that didn't work either.
-- 
John Culleton
Wexford Press
"Create Book Covers with Scribus"
Printable E-book 38 pages $5.95
http://www.scribd.com/doc/24676863/
http://www.booklocker.com/books/4055.html
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