Am 2018-09-30 um 15:46 schrieb Jan U. Hasecke <juh+ntg-cont...@mailbox.org>:

> Hi,
> 
> I would like to know, how to define colors to have a good printing quality.
> 
> I am currently producing print materials for a company where all colors
> were defined for online usage first, so we started with defining RGB
> colors and then derived CMYK colors.
> 
> What is the best approach for defining colors in print materials? What
> color model shall I use? RGB or CMYK?
> 
> For the background. We have some SVG graphics we use on the website.
> They are defined in RGB color model. And we use them in the print
> materials as well.
> 
> I tend to define RGB colors in my print documents so that the colors of
> the included SVG files match the defined colors I use elsewhere in the
> document. Eg. the Corporate-Blue of the Logo (SVG) will match the Blue
> of the headlines.
> 
> I could as well define CMYK colors in the document but then I have two
> different color models in one document and I fear that the colors are
> printed in different hues.
> 
> What would you do?

Hi juh,

you can define colors in several color models at once; CMYK makes most sense 
for professional printing.

e.g. \definecolor[CompanyBlue][r=0,g=0,b=1,c=1,m=1,y=0,k=0]

and see https://wiki.contextgarden.net/Command/setupcolors
(I would activate rgb or cmyk colors via modes, if you produce different media)

CMYK colors in SVG are difficult (I needed them in 2005, nowadays there’s a 
hardly supported standard for icc profile based colors).
e.g. 
https://stackoverflow.com/questions/3405689/svg-image-with-cmyk-colours-is-it-possible
https://www.w3.org/TR/SVGColor12/#icc-colors

Something about color profile handling in ConTeXt:
https://wiki.contextgarden.net/PDFX

Now you must decide if you want to go the PDF/X-1a route (device dependent CYMK 
values) or PDF/X-3 (profiled colors).

Luckily I never had to match corporate colors of different models in ConTeXt...


Greetlings, Hraban
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