Andres Conrado Montoya schrieb am 03.12.2020 um 21:58:
Hi pablo, regaring 1) TeX assumes that each character is a variable on math mode. You need to tell it that each "word" is, well, a "word":

\starttext
   \startitemize[packed]
  \item Valor actual neto: $\text{\em beneficios} - \text{\em costes}$. % you can use typographical variations inside \text: \em, \bf, etc   \item Beneficio por euro: $\frac{\text{\em beneficios}}{\text{\em costes}}$.
   \item Beneficio obtenido el primer año.
   \stopitemize
\stoptext

There are additional commands for italic, bold etc. text

\starttext

\startlines
$\mathtexttf{upright text}$
$\mathtextit{italic text}$
$\mathtextsl{slanted text}$
$\mathtextbf{bold text}$
$\mathtextbi{bolditalic text}$
$\mathtextbs{boldslanted text}$
\stoplines

\startlines
$\mathwordtf{upright word}$
$\mathwordit{italic word}$
$\mathwordsl{slanted word}$
$\mathwordbf{bold word}$
$\mathwordbi{bolditalic word}$
$\mathwordbs{boldslanted word}$
\stoplines

\stoptext

Wolfgang
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