> The US DoD & company began pushing the term "Information Assurance" > (IA) for this reason. People hear "security" and think > "pain-in-the-ass stuff that prevents real work from getting done". > People hear "assurance" and think "I don't really know what that > means, but it sounds like I should have it".
Could a similar phenomenon explain the translation of "Symantec antivirus" to "endpoint protection"? Phillip Partipilo Parametric Solutions Inc. Jupiter, Florida (561) 747-6107 The US DoD & company began pushing the term "Information Assurance" (IA) for this reason. People hear "security" and think "pain-in-the-ass stuff that prevents real work from getting done". People hear "assurance" and think "I don't really know what that means, but it sounds like I should have it". Of course, in classic DoD fashion, the obvious contraction was never considered and is rather unfortunate: InfoAss. ;-) -- Ben ~ Finally, powerful endpoint security that ISN'T a resource hog! ~ ~ <http://www.sunbeltsoftware.com/Business/VIPRE-Enterprise/> ~ -- If this email is spam, report it here: http://www.onlymyemail.com/view/?action=reportSpam&Id=ODEzNjQ6OTkxNTEyNzEwOn BqcEBwc25ldC5jb20%3D THIS ELECTRONIC MESSAGE AND ANY ATTACHMENTS ARE CONFIDENTIAL AND PROPRIETARY PROPERTY OF THE SENDER. THE INFORMATION IS INTENDED FOR USE BY THE ADDRESSEE ONLY. ANY OTHER INTERCEPTION, COPYING, ACCESSING, OR DISCLOSURE OF THIS MESSAGE IS PROHIBITED. IF YOU HAVE RECEIVED THIS MESSAGE IN ERROR, PLEASE IMMEDIATELY NOTIFY THE SENDER AND DELETE THIS MAIL AND ALL ATTACHMENTS. DO NOT FORWARD THIS MESSAGE WITHOUT PERMISSION OF THE SENDER. THIS ELECTRONIC MESSAGE AND ANY ATTACHMENTS ARE CONFIDENTIAL AND PROPRIETARY PROPERTY OF THE SENDER. THE INFORMATION IS INTENDED FOR USE BY THE ADDRESSEE ONLY. ANY OTHER INTERCEPTION, COPYING, ACCESSING, OR DISCLOSURE OF THIS MESSAGE IS PROHIBITED. IF YOU HAVE RECEIVED THIS MESSAGE IN ERROR, PLEASE IMMEDIATELY NOTIFY THE SENDER AND DELETE THIS MAIL AND ALL ATTACHMENTS. DO NOT FORWARD THIS MESSAGE WITHOUT PERMISSION OF THE SENDER. ~ Finally, powerful endpoint security that ISN'T a resource hog! ~ ~ <http://www.sunbeltsoftware.com/Business/VIPRE-Enterprise/> ~
