Yes, I agree, AJAX is a must in text ad, try not to
use iframe.  Otherwise, other part of the page may get
stuck while loading the ad.

It's easy to match the ads against the webpages
because advertisers already entered keywords, phases
and negative keywords.  So just index the webpages in
lucene, and match them.  But the problem is that the
ads' contents are very short and usually lack of any
keywords.  So I have to use the keywords and phases
the advertiser entered.  It means that I have to index
both webpages and the ads keywords in lucene.  

And there is negative keywords in Adwords, so are they
doing 2 matches?  First, they match the webpages to
the ad, then match them the other way around using
keywords and phases and negative keywords that
advertiser entered.

Are there examples with source or websites that talk
about text ad implementation?

Many thanks.

--- Howie Wang <[EMAIL PROTECTED]> wrote:

> What about using Javascript to send the contents of
> the page to your server via XmlHttpRequest? Then
> analyze the page contents on the server and looking
> for
> frequency of terms to guess what the page is about.
> Use the most frequent terms to search your db of ads
> for the most relevant ones. You could save the
> page content analysis in your database, so you
> wouldn't
> have to re-index it for subsequent accesses of that
> URL.
> 
> Just thinking out loud...
> Howie
> 
> >You can't run
> >all the keywords and phases of the ads against the
> new
> >webpage everytime a new webpage is added, too much
> >resource.
> >
> >How will you do it?
> >
> >Many thanks.
> >
> >
> >
> >
> >__________________________________
> >Yahoo! Mail - PC Magazine Editors' Choice 2005
> >http://mail.yahoo.com
> 
> 
> 


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