On 22 Oct 2009, at 22:45, Paul Wilson wrote:

> Does anyone here contacts in those other communities in the North
> West?  Or different  ideas?


You talked to anybody else involved in NWDC yet? I've not seen any  
traffic on the (closed*) list around it. If you want some help getting  
word out through that bunch, I can see what I can do.

In fact, have you even posted to GeekUp yet? Not seen anything.  
Apologies if I missed it.

You need to spell out exactly what the course is and - this is so  
critical I can't stress it enough - the specific benefits the course  
provides to the people you're targeting. Names mean nothing - we're  
all only a book deal away from being a celebrity in the Ruby  
community, so don't throw them around at people who don't care. :-)  
Also, saying "you'll know Ruby/Rails at the end of it" isn't enough -  
they can get a book and do that. You need to explain why your course  
is so much better than any other route, and what they'll be able to do  
when they walk out of the classroom at the end of it that they don't  
now, and probably wouldn't know getting through any other route.

And bear in mind people are watching their spending right now - even  
employers - so you need to be very, very careful with pricing. We're  
in the most price-sensitive market around training now in living  
memory, I reckon.

* We're a cabal. :-)

--
Paul Robinson

http://vagueware.com :: [email protected] :: +44 (0) 7740 465746

Vagueware Limited is registered in England/Wales, number 05700421
Registered Office: 3 Tivoli Place, Ilkley, W. Yorkshire, LS29 8SU
Correspondence: 13 Crossland Road, Manchester, M21 9DU


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