From: Joe Plotkin <[EMAIL PROTECTED]>
To: "freelance writer" <[EMAIL PROTECTED]>, [EMAIL PROTECTED], [EMAIL PROTECTED]
Subject: Re: [nycwireless] Polls/surveys about wireless usage (bycoffeebuyers, etc.)?
Date: Wed, 1 Oct 2003 12:16:26 -0400
Actually I agree with Ben here. If we want to pursue this research it needs to be statistically valid and conducted professionally. Having a self-selected group of NYCw users fill out a form on our own website is not gonna give us valid results.
It would be good to find out how many wireless-capable coffee drinkers know about all the free and paid options they have; what do they choose and why. Might help us decide where to put our outreach energies.
There are professional firms that do this sort of thing -- although we would need to find sponsors to foot the bill. But its not impossible, right?
---------------------> Joe
At 12:03 PM -0400 10/1/03, freelance writer wrote:Ben,
I don't think that that the nycw site should be the only source, but I do think it's a good place to reach a lot of wireless users. Only asking people who aren't in the know, so to speak, is not necessarily ideal, either. I think we should do both: I aso agree about the camp-out-at-coffe-shops thing (free and paid), and would be willing to do some of that myself.
Dan
From: "Ben N. Serebin" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Subject: Re: [nycwireless] Polls/surveys about wireless usage (bycoffeebuyers, etc.)?
Date: Wed, 1 Oct 2003 10:39:11 -0400
Hello All,
I don't know if the NYCw website would be best for this, especially
since many wireless visitors of stores are not NYCw members. Unless we want
to stack the deck for wireless locations. I think a better approach would be
if someone camped out at a free & paid wireless location to ask a series of
questions to each wireless user. And better yet, while conduct these surveys
to have a laptop with a sign on the back saying, "Got Wireless? Yes, It's
Here!" To talk with potential wireless users, on why they don't do wireless
outside of their house, or explain the pros and cons.
-Ben
----- Original Message ----- From: "freelance writer" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Wednesday, October 01, 2003 10:27 AM Subject: Re: [nycwireless] Polls/surveys about wireless usage (by coffeebuyers, etc.)?
There seems to be a lot of support for doing this sort of poll and so far,sufficient
no objections. Does the nycwireleless "staff" think its merit isto use the nycwireless site (and hence visitors and community) as onemeansof testing? Some kind of pop-up or sidebar, etc?to
>From: Joe Plotkin <[EMAIL PROTECTED]>
>To: Anthony Townsend <[EMAIL PROTECTED]>, "freelance writer"
><[EMAIL PROTECTED]>
>CC: [EMAIL PROTECTED]
>Subject: Re: [nycwireless] Polls/surveys about wireless usage (by coffee
>buyers, etc.)?
>Date: Wed, 1 Oct 2003 03:09:31 -0400
>
>
>Perception is a funny thing.
>
>Why is it that these coffee shop owners no longer see wireless as a way>draw additional customers? In other words, are they taking thesecustomers>for granted because they sit too long?to
>
>Is user behavior different when node use is free? Do they feel obliged>buy more? Do free node users spend less time "camping" because their useis>more casual?> >>>about how to convince a small-business owner to share their connection
>
>It would be very worthwhile to do a formal study.
>
>-------------------> Joe
>
>At 11:31 PM -0400 9/30/03, Anthony Townsend wrote:
>>I think that no one has systematically asked these questions.
>>
>>In fact, I think that many coffee shop owners are not excited about
>>wireless users lurking since they don't make a lot of additional
>>purchases. Rumor has it that more than one Starbucks' manager has
>>deliberately disconnected the Tmobile APs to deter wireless campers in
>>their stores.
>>
>>On Tuesday, September 30, 2003, at 07:20 pm, freelance writer wrote:
>>
>>>I promise to quiet down after this new thread, but my original question>>>has raised a question which I think deserves some consideration.provide
>>>
>>>Are there any poll or survey results out there that would give a small
>>>business-owner a good idea of what to expect if he or she were to>>>free wireless access?that
>>>
>>>Answering questions like
>>>* "How much more time will a wireless laptop user spend than a regular
>>>customer?"
>>>
>>>* "What percentage of wireless users would go to a say, coffee shop>>>provided access v. one that didn't? ("And what distances would they gotofound>>>do so, etc?" >>> >>>* "How many purchases can the average coffee shop wireless user be >>>expected to make?" >>> >>>I would have expected there to be dozens of studies, but I haven't>>>any raw data or any journalistic references. Can someone point me intheMcAfee.>>>right direction, or, alternately, would anyone like to help me in >>>coordinating such a survey? I think it could be really useful. >>> >>>Thanks, >>> >>>Dan >>> >>>_________________________________________________________________ >>>Help protect your PC. Get a FREE computer virus scan online fromhttp://lists.nycwireless.net/mailman/listinfo/nycwireless/>>>http://clinic.mcafee.com/clinic/ibuy/campaign.asp?cid=3963 >>> >>>-- >>>NYCwireless - http://www.nycwireless.net/ >>>Un/Subscribe:>>>Archives: http://lists.nycwireless.net/pipermail/nycwireless/
>>>
>>
>>--
>>NYCwireless - http://www.nycwireless.net/
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>
>
>--
>=======================
>Joe Plotkin
>DSL/Marketing
>Bway.net - NYC's Best Internet
>=======================
>Bway.net
>459 Broadway 2nd Floor
>New York, NY 10013
>
>vox: 212.982.9800
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