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NYSE fights to keep famed trading floor 
by Marie Julien 
 
NEW YORK, Dec 1, 2007 (AFP) - The computer age has wiped out the need for human 
traders in many stock markets around the world, but the New York Stock Exchange 
is fighting to ensure the survival of its historic trading floor. 

 At 11 Wall Street behind the NYSE's imposing white marble facade, about 1,500 
dealers continue to buy and sell shares on the exchange's trading floor. 

"That's good for the visibility. It's a symbol," said Patrick Healy, who heads 
The Issuer Advisory Group which advises companies on stock trading related 
matters. 

Although traders on the New York Mercantile Exchange (Nymex) are known for 
feverishly calling out their trades and using mysterious hand signals to 
conduct business, such rowdiness has largely been replaced at the NYSE by 
computers. 

The remaining NYSE traders who ply their business in the cavernous trading hall 
typically work around trading booths adorned with their companies' names, but 
their ranks have been significantly depleted. 

Many markets around the world are all-electronic. Traders on the Paris Bourse 
for example hung up their jackets about 20 years ago. 

Although the number of NYSE traders has sharply fallen in recent years, the 
floor is a popular backdrop for television correspondents covering the stock 
markets. 

"Obviously there are much fewer people here than there were before. We do use 
more technology," said Doreen Mogavero of Mogavero Lee & Co., who has worked as 
an NYSE trader since 1980. 
The exchange has dramatically cut back its trading space in the past seven 
years and trading now only occurs in the main trading chamber and another room 
after several other trading rooms were shuttered. 

The speed of computer trading, which made trading cheaper and also meant that 
traders did not have to be located physically at the exchange, rendered the 
vast trading spaces obsolete. 
So-called "specialists" still work on the floor, however. They act as 
counterparties between two parties wanting to trade shares, but even their 
ranks are shrinking. 

Van der Moolen and Susquehana, two specialist trading firms of the seven still 
based on the floor, announced last month that they were quitting the exchange 
which hosted around 40 such firms in the 1990s. 

Some 85 percent of the billions of share trades handled by the exchange every 
day are now conducted electronically as powerful computers can handle much more 
volume than stressed humans. 

"The floor as we knew it is dead," said James Angel, a finance professor at 
Georgetown University. 
Angel said there is less and less demand for human traders, but he said the 
floor provides a good media backdrop where share trading and business can be 
discussed for the television cameras. 
Mogavero said she has the best of both worlds as she can trade electronically, 
but also stroll over to another trading position and talk face-to-face with 
another dealer if needed. 

The NYSE's new chief executive officer, Duncan Niederauer, has pledged to keep 
the famous floor open for business. 

"The floor will continue to be an element of our model," he said recently, 
adding "we are in a unique position that we think we can take advantage of." 
Niederauer's predecessor, John Thain who left the exchange this month to become 
the CEO of Merrill Lynch, accelerated the NYSE's move to electronic trading as 
well as overseeing its merger with European stock market operator, Euronext. 

Niederauer appears to be keen to take up where Thain left off in modernizing 
the exchange's technological advances. 

Healy warned that the coming year could be tough for the remaining floor 
traders. 

"2008 is going to be a very tough year because the economics on the floor are 
not allowing the people to make any money and if they don't make any money, 
they will continue to leave," he said. 

 maj/jjc/rl US-stocks-markets-NYSE-IT AFP 

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