This particular issue has been discussed before, specifically as a
truth-in-advertising issue. I think that in order for d20 to provide full
service to the consumer (and thus bring full benefit back to the player
network and WotC) there will need to be some nod towards D&D (or Star Wars)
trademarks being used to promote d20 products. The whole point is to drive
the sales of those core books - if you're going to do that, you MUST tell
the consumer to buy them. This is especially important for mail-order
purchase of products, an increasingly popular distribution channel. That
means you will have to be able to use the stock phrase in your description
of the item for advertising purposes.
Paul's suggestion of 'big type' won't work either. This has also already
been discussed, and Ryan answered that the final version will have
restrictions on the typography and presentation of the statement in addition
to its specific content.
-Brad
> -----Original Message-----
> From: [EMAIL PROTECTED]
> [mailto:[EMAIL PROTECTED]]On Behalf Of
> [EMAIL PROTECTED]
> Sent: Thursday, October 12, 2000 11:41 AM
> To: [EMAIL PROTECTED]
> Subject: Re: [ogf-d20-l] Distribution
>
>
> In a message dated Thu, 12 Oct 2000 12:29:59 PM Eastern Daylight
> Time, David
> Bolack <[EMAIL PROTECTED]> writes:
>
> <<
> >Only on the cover of the product, not in advertising.
>
> That's a wonderful thing, aint it! This way the customer can't
> be fully
> informed! YAY!>>
>
> Actually, there is a *legal* way around this...just put the
> notice large on
> your cover, and put the cover of the book in your ad. It would be
> difficult
> for anyone to argue that you can't put the cover of your product
> in an ad for
> it...even if it does have that statement on it.
>
> Just a thought...
>
> -Paul @ Team Frog Studios
> Publishers of Crunchy Frog / Nightshift Games
> www.teamfrog.com
