Might I suggest the OpenSolaris brand that Oracle seems to be exterminating. The fact people cannot use the brand Unix to identify a Linux distro further isolates the spread of Unix. FreeBSD and OpenSolaris derivatives are essentially the only Unix systems. MacOS is from FreeBSD but it is not popularized as a Unix.
OpenSolaris is the origin of OI and Illumos. Illumos Foundation surprisingly does not exist. The purpose of a Foundation is to enable unifying support for a brand product. The first step is owning the brand name for products. Project OpenIndiana is not a brand name that makes sense. I still see no connection to Indiana. When the general public thinks of Ada, it is not the computer language but a group of dentists.
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