On 10/07/11 19:19, Donald Harbison wrote:
No need to drag the .org into the future, if Apache is prefixed. If no
prefix, yes, we lead with the trademark of record: OpenOffice.org. IMHO.
Let's simply use Apache OpenOffice.
+1.
On Jul 10, 2011 1:27 PM, "Marcus (OOo)"<marcus.m...@wtnet.de> wrote:
OK, to let the name start with "Apache" seems to be a requirement.
Am I right when I see more people saying that it should be named "Apache
OpenOffice.org" and not "Apache OpenOffice"?
BTW:
I don't want to get rid of the ".org" extension on any price. Due to the
new Apache home I just wanted to talk about the possibility.
Marcus
Am 07/09/2011 02:34 PM, schrieb Rob Weir:
2011/7/9 Pavel Janík<pa...@janik.cz>:
Why? Out of the folk on the OOo forum who expressed an opinion to me,
no one liked it. It was a perpetual reminder that the product couldn't be
called what they really wanted it to be called: OpenOffice. I greatly prefer
Apache OpenOffice to Apache OpenOffice.org.
The product and the project WAS OpenOffice.org. If we want to change it,
then why not directly Apache Office?
--
Or if everyone likes the ".org" we could call it "(Apache.org
OpenOffice.org).org"
But seriously, the ".org" was added to make the name unique. It also
occurred during the .com bubble when making your product sound
internetty would make your stock price quadruple over night. So we
ended up with a lot of silly names back then.
Today, however, the original reason for adding the ".org" no longer
exists. And instead of sounding cool, it sounds very retro, so very
2001. On the other hand, we have a generation of pedants who enjoy
correcting users who almost always just call the product "OpenOffice",
oblivious any attempts to enlighten them about how some Dutch company
they never heard of was also called OpenOffice. So regardless of what
we do, users will continue calling the product "OpenOffice".
You can reading the Apache requirements for product branding and
naming here: http://www.apache.org/foundation/marks/pmcs.html#naming
Quoting from there: "The primary branding for any project or product
name must be in the form of 'Apache Foo'. This ensures that the
project or product is associated with the ASF and the project in the
minds of our users. The first and most prominent reference to a
project or product on each page must use the 'Apache Foo' form of its
name. Other references may use either 'Apache Foo' or 'Foo' as
appropriate for the subject matter."
So the branding will need to include "Apache". It seems the logical
choices are either:
"Apache OpenOffice.org"
or
"Apache OpenOffice"
Personally, I think the first name is ponderous and ugly.
