On Apr 11, 2012, at 7:09 AM, Rob Weir wrote: > Social media outreach, via Twitter, Facebook, Google+, etc., is an > important part of outreach to users. Although the Apache developer > community is firmly rooted in mailing lists, we know that our users > live in a different world. If we want to engage with them we need to > use the tools that they use, and communicate the way they communicate. > > Now that we're very close to the AOO 3.4 release, I'd like to start > with a project Twitter account, under PPMC control. > > By "under PPMC control" I mean something similar to how we treat the > project blog: > > -- Any PPMC member, upon request, can have write access. > > -- We can use the project's official logo in conjunction with the account. > > -- We would promote the account on our project's website. > > -- We would generally treat the account as an official voice of the > project, not as a personal account. > > I'm not saying we need to pre-review and and approve every "tweet" > sent through the account. But we should set expectations that the > account is to be used in a professional fashion, upholding the > standards of this project, not used to settle personal disputes, to > promote personal business, etc. > > There are already several Twitter accounts that use the OOo name or > trademarks: > > http://twitter.com/#!/openofficeorg --- This account has 1571 > followers. But it is not sharing any AOO status, no links to blog > posts, announcements, etc. Who controls it? Are > we able to get it under PPMC control? Can we rebrand it as Apache OpenOffice? > > http://twitter.com/#!/openoffice -- This account seems unused. Only one > tweet. > > http://twitter.com/#!/freeopenoffice -- spammer account. Links to > http://www.downloadopenofficefree.com/. > > http://twitter.com/#!/ApacheOO -- I created this account, though have > never used it. Unfortunately, "Apache OpenOffice" is too long for a > Twitter account name. So "ApacheOO" is the closest I got. I would > offer this account to the PPMC if we are not able to get use of the > http://twitter.com/#!/openofficeorg account. > > Proposed actions: > > 1) I'll send note (or Tweet) to http://twitter.com/#!/openofficeorg > acccount, asking if the owner would be willing to make the account > available to the AOO PPMC for project use. If we get a favorable > response then we would start using that account, rebrand it, promote > it, etc. > > 2) If there is no favorable response to the above, then we would go > forward with promoting the http://twitter.com/#!/ApacheOO account. > > 3) The PPMC could decide, at a later point, to invoke Twitter's > trademark policy to register complaints about accounts that misuse our > trademarks in ways that harm our users: > https://support.twitter.com/articles/18367. But I don't see an > imminent need for that.
(4) Make the project's twitter feed show up as part of www.openoffice.org's main page. See http://www.apache.org/ Latest activity for an example about how this is done using the Apache CMS. Regards, Dave > > > -Rob
