On 2012-05-15, at 14:49 , Roberto Galoppini wrote:

> Hi all,
> 
> as you might now SourceForge is serving the vast majority of AOO binaries
> downloads, and we provide download stats by country, Operating System,
> Browser, and traffic source. Some of you are familiar with our stats pages,
> while others use our APIs.
> 
> We do have spam detection enabled to identify false-positive traffic like
> bots, and I wish to share some insights of what happened recently on this
> front.
> 
> We noticed that Russia was the highest download country, something that was
> hard to explain. The popularity was limited to /localized/ru/3.4.0/
> Apache_OpenOffice_incubating_3.4.0_Win_x86_install_ru.exe
> 
> We looked at the raw download logs for that file, and saw a lot of
> downloads from user-agent "Download Master".  Apparently it is popular in
> Russia, and apparently it starts hundreds of simultaneous downloads at
> once.  Our download stats system does have some logic to prevent double
> counting this type of traffic, but it didn't exclude all of the duplicate
> downloads, so the result was still high.  We've updated our download stats
> logic to correct this, and then reprocessed the raw logs from 2012-05-08 to
> present, to update the stats.
> 
> Beyond bringing our ability to provide reliable stats, I wish to throw some
> new ideas about how we can help Apache OpenOffice to grow:
> 
> a. We could provide intelligence on which projects were downloaded with
> Open Office within a week.
> b. We could cross-merch Apache OpenOffice project with other projects
> c. We have community management and Internet Marketing to support the
> community

I'm in favour, as you probably can guess--I strongly promoted OOo both as a 
binary for users and as a source project for developers (considerable 
overlap)--but do have simple procedural questions, starting with "we"? You 
mean, I'd hope, those who simply want to do it? As we encountered with the OOo 
Marketing Project, good ideas and intentions can quickly get lost in community 
cacophony: more noise than signal. 

What we discovered was that focusing on particular drives and engaging those 
who would be able to carry them out, long term and without undue stress to 
their regular lives (this is all volunteer), helped. What I further discovered 
and tried as much as possible to arrange was the support & coordination of 
small, medium and even large businesses and public sector entities. For 
instance, a company may have an extension that adds value to AOO and which, by 
its use, adds huge marketing value to their company and product. I received *a 
lot* of such requests from companies, and I would like to reacquaint myself 
with them and they with us, but it takes time.

A preliminary list of organizations that were using OOo and probably are 
interested in AOO can be found at 
http://wiki.services.openoffice.org/wiki/Major_OpenOffice.org_Deployments

The thing that I noted repeatedly was that many organizations, esp. public 
sector (and also not a small number of individuals coming from a Windows or Mac 
background) refused or were reluctant to download the product without 
professional support. The user forums worked great but in the case of public 
sectors and also companies, they wanted professional support, as they were used 
to getting (and paying for). This does not mean we must wait for the horse to 
be hitched to this wagon, not by any means. And I'm working on rekindling those 
who *were* providing that support. (Besides Sun/Oracle, there were actually 
quite a few. Some can still be found from http://support.openoffice.org/)


> 
> We've already run a 250k impressions campaign through our media channels,
> and we plan to run more.
> Our community growth hacker and Apache member Rich Bowen has covered Apache
> OpenOffice both on feathercast and SourceForge blog, and also here we plan
> to do more videos and interviews.
> 


> Roberto
All in all, thanks, Roberto! I would suggest an IRC meeting with an agenda to 
start coordinating activities. I also see some implicit milestones. These 
include drawing attention to what is here, what is coming and how people can 
use it and contribute to it--without thinking about the Cloud, or cost. And if 
they must, that there are options there, too.

As well, wouldn't it be great that over summer we do enough so that when school 
starts again here in the Northern Hemisphere, students and faculty can actually 
use something that is all about working together for a better place?

Ciao
Louis

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