On Mon, Jun 11, 2012 at 2:14 PM, Paolo Pozzan <pa...@z2z.it> wrote: > Il 08/06/2012 15:54, Rob Weir ha scritto: > >> A "Content Experiment" is when we create several version of the same >> web page and test it with users to see which version performs best. >> Google Analystics has a feature where it can run such experiments for >> us automatically, tracking all the statistics for us, and telling us >> which version of a page gives the optimal results. >> >> One particular scenario I think we could really improve on is what I >> call the "Windows Unrecognized ODF File" scenario. It goes like this; >> > [cut] > >> >> So here is the experiment. Let's try to get a handful of alternate >> destination pages that speak to this scenario and provide the >> information that would be most useful to this kind of user. It could >> be a modified version of the download page. It could be a new >> intermediate landing page that provides context and then links to the >> existing download page. Whatever you think would work best. >> >> We can then run the experiment, say for a month, letting Google >> randomly present users with the various alternate pages and measure >> what the download %'s are for each version. The winner will gain >> eternal fame and glory, maybe even a blog post. >> >> I'm willing to do the technical work on setting up the experiment and >> prepping the website to support it. What I need are volunteers to >> come up with alternate landing pages for this scenario, ones that we >> can include in the experiment. > > > Do you also have statistics of where in the world this referrals come from?
I can tell you that the top countries for this referral are: 1. US 2. Poland 3. Russia 4. Brazil 5. India 6. France 7. UK 8. Philippines 9. Indonesia 10. Canada So this is quite different from what the normal distribution if visitors is. > It will surely help users to have that page in his/her own language and I > think it wouldn't be difficult to set this up with what we already have. > You talked about IE6 but from what I can see here [1] english speaking > countries are not on the top list. > Interesting. I checked the top Windows version for this page and they are: 1) XP 2) 7 3) Vista So that is not what we see with general downloads. In general Windows 7 leads, but in this scenario Windows XP is almost twice as popular. > About other kind of pages to Content Experiment them, do you need an HTML, a > mock-up, just the basic concepts or what? I can work on creating some > alternatives. > I'd need something that we can put on the website. So HTML (or Mdtext) is ideal. But even if you can mock something up in an email or on the wiki, I can help convert that to a webpage. > Paolo > > [1] http://www.ie6countdown.com/
