KG03 - see comments inline On Oct 24, 2012, at 4:50 PM, Alexandro Colorado <j...@oooes.org> wrote:
> On 10/23/12, Andrea Pescetti <pesce...@apache.org> wrote: >> Alexandro Colorado wrote: >>> On 10/22/12, Kay Schenk wrote: >>>> hmmm...well, OK. I think I remember something like this now. Should we >>>> use Alexandro's new one at: >>>> https://cwiki.apache.org/confluence/download/attachments/27834483/ApacheOpenOfficeTM.svg >>> AFAIK there was no resolution on the fonts, the discussion ended on >>> asking Michael Acevedo, but he never replied. >> >> Exactly. And this means we cannot use Alexandro's SVG since it is not a >> 100% reproduction of the bitmap by Michael Acevedo (the orb is perfectly > > Who made Michael Acevedo the offical artist of AOO? If we are going to > have a 'new' logo that automatically disqualify using MA logo as a > whole. So far Nobody wants a proprietary fonts. So this logo is out. > Now the issue is if there is any problem using an OpenType License > font. > >> done in SVG and it is the only SVG version of the orb we have available, >> since we never received one from Oracle; but the text has a slightly >> different formatting). >> >> We have two separate issues here: >> >> 1) Collecting and consolidating all versions of the logo we are using; >> here a 95% accuracy is not acceptable. These versions should be placed >> under http://www.openoffice.org/images/AOO_logos/ or anyway under SVN. > > Most logos are variation of the first one. We can generate a whole new > set for 4.0, or we can even go back to the pre-Oracle OpenOffice brand > refresh and get the OpenOffice with the gulls. > > The Orb was never part of the logo, it was label a 'symbol' to be used > in a different context of the logo, just like the wireframe gulls was > for 2.4. > >> >> 2) Collecting proposals that can be useful as inspiration for a new >> visual identity; here it is of course acceptable to have variants of the >> "official" logos, but these should remain proposals and be placed in the >> wiki or such, possibly in pages that do not confuse a reader who types >> "OpenOffice logo" in a search engine. > > We need a framework to make decisions "lazy conscensus, voting > schemes, etc". But it seems there is a generalized knowledge that this > is not only the logo but Application Icons, Mime Icons, and Module > icons. > > Keeping a fresh logo with a very dated iconset is just not a good > practice, specially for a 4.0 release. > >> >> Regards, >> Andrea. >> > > Should this be taken to marketing list? Is really a non-coding topic > and traditionally was handled by the "art Project" which was a > subproject of marketing. > > Most of the visual identity and design need to be upstreamed to > marketing to develop marketing kits. > KG03 - our branding is tightly bound to visual elements (gui) in tools. Let's keep this activity with UX in design and dev discussions. > -- > Alexandro Colorado > PPMC Apache OpenOffice > http://es.openoffice.org
